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Strategy by Design. Next Level Innovation Blog: Survival of the creative – how to ge. In Part I we left off at the question "what does it take stay creative"? I would not be much of a consultant if I did not have some P’s, S’s, C’s, or any other letter for that matter, up my sleeves. The four P’s of creativity are considered to be Press, Process, Person and Product.

And have been introduced by Rhodes in 1961 and taken further by Isaksen in 1987. First of all press is about the environment someone is in. It is concerned with the climate and culture and all factors influencing them.