Gillmor. Confluence. Reminder. Future Visions: innovation. Innovation. We all use the word. But what does innovation truly mean? Webreakstuff. Next Level Weblog 2006. This article was orginally published at introduction This document was originally designed to address the questions which were sent to me by large customers wanting to launch work 2.0 initiatives. Very often these clients wanted to jump on the bandwagon, but they didn't know how to do it. They required help and guidance, even to understand the very meaning of Web 2.0.