Facebook Ad Campaign Changes: What Marketers Need to Know. Do you use Facebook ads to boost your business?
Are you confused by the latest changes? Recent changes made to Facebook’s ad campaign structure can affect how you set up and test your ads. In this article you’ll discover how to set up a Facebook ad campaign in the new structure. Find out how recent changes to Facebook ad campaigns affect your marketing. Campaign Structure Changes The biggest change is that budget, schedule, bidding, targeting and placement of your ads are all configured at the ad set level. So if you are split testing your ads and changing a variety of things, you may need to set up multiple ad sets, as well as multiple campaigns. Brian Canavan - A great opportunity to ask a real expert.
6 Simple Photo Tools for Creating Social Media Visuals. Are you including images in your social media content?
Looking for easy-to-use tools to help you create images for your content strategy? If the idea of using Photoshop makes your head spin or hiring a graphic designer isn’t an option, there are many easy-to-use, low-cost alternatives available to you to create social media graphics. Facebook. When a British Gas Twitter campaign goes wrong. On the same day British Gas announces that energy bills will rise by ten per cent, it launches a question and answer campaign for its customers on Twitter.
But it perhaps hasn't gone quite to plan. Our Customer Services Director Bert Pijls will be taking part in a Q&A about our price rise at 1-2pm. Tweet your questions using #AskBG! — British Gas (@BritishGas) October 17, 2013 It hasn't been the best of days for the British Gas public relations team. The increase, which will affect nearly eight million households in the UK, includes an 8.4 per cent rise in gas prices and a 10.4 per cent increase in electricity prices. We know people are worried about rising energy prices and they want to talk about this – including on Twitter – and it's important we're there for them to talk to. So it may not be the best time to invite Twitter users to ask the company about the rises. "Tweet your questions using #AskBG! " Thus followed a range of comments from the profane to the funny.
24 Must-Have Social Media Marketing Tools. Are you looking for ways to enhance your social media marketing?
Do you want new tools to simplify your job? We asked a group of social media pros for the hottest social media tools they use today. Check them out to see if these social media tools are a good fit for you! #1: Unlock to Share Plugin My favorite social marketing tool of all time is the unlock to share plugin. Make your site go viral by requiring the user to share your link to unlock content. Why is this so valuable? In my most recent experiment, I had 452 people land on a page where they had access to royalty-free music they could use in their videos. These unlock to share plugins are everywhere.
James Wedmore, co-founder of Video Traffic Academy and founder of Video Sales Magic and Video Copy Pro. #2: SlideShare This isn’t a “new” tool, but I’m amazed by the number of marketers who still don’t use SlideShare as a main staple in their social media distribution. . #3: Commun.it #4: YouTube’s Audience Retention Report #5: Cyfe #6: Cloze.
Marketing Buddy Weekly. Twitter. LinkedIn. Facebook.