16 Must-Listen Business Podcasts How do you keep up to speed on what’s happening in business? Do you scan the Twitters, read your RSS feeds, or watch the news? For me it’s a combination of all of those things, though I will admit watching the news has become a rarity as I find current news in so many other forms. Following current news is great, but I find myself wanting something more. I want those inspiring ideas from thought leaders, jaw dropping debates on real business problems, and open discussions on what is changing in business. Sure, I can read the latest blog posts on those topics and I do, but I still want some entertainment value that a blog post struggles to deliver. 16 Must-Listen Business Podcasts
Jeffrey K. Rohrs is the Vice President of Marketing Insights at ExactTarget, a salesforce.com company, and the author of the new book, Audience: Marketing in the Age of Subscribers, Fans & Followers. I had the chance to talk to him about the importance of audience development in B2B marketing and how this idea needs to be considered as a crucial part of achieving success across social media, email and more. What’s the premise of your book Audience? Lots of people say every company is a publisher.

Social Media B2B: Exploring The Impact Of Social Media On B2B Companies

Social Media B2B: Exploring The Impact Of Social Media On B2B Companies
Posting Guidelines We hope the conversations that take place on HBR.org will be energetic, constructive, and thought-provoking. To ensure the quality of the discussion, our moderating team will review all comments and may edit them for clarity, length, and relevance. Comments that are overly promotional, mean-spirited, or off-topic may be deleted per the moderators' judgment. All postings become the property of Harvard Business School Publishing Social Media: What Most Companies Don't Know Social Media: What Most Companies Don't Know
How Small Businessses Are Using Social Media [Infographic]
Social Media: What Most Companies Don't Know Posting Guidelines We hope the conversations that take place on HBR.org will be energetic, constructive, and thought-provoking. To ensure the quality of the discussion, our moderating team will review all comments and may edit them for clarity, length, and relevance. Comments that are overly promotional, mean-spirited, or off-topic may be deleted per the moderators' judgment. All postings become the property of Harvard Business School Publishing Social Media: What Most Companies Don't Know
3 Ways to Help Consumers Express Themselves - Management Tip of the Day - August 3, 2011
SMEs earn more business through social media than larger firms