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3 Things You Probably Don't Know About Google Adwords. I get asked all the time about Google Adwords. For the uninitiated, Adwords are the ads on the top and side of Google when you enter in a search. Entrepreneurs are always wanting to rank their website at the top of every search, but there are certain things that you need to know before getting started with Adwords. So I decided to answer three of the questions I get asked the most -- all in one article.

This won't answer every question you may have but this should be a good start. 1. Research phrases: When someone is in the research phase, the person often has no idea what he or she wants, searching only for generic and simple terms. Comparison: As I peruse the search results for those generic terms, things start to get more specific. Beats vs Bose Beats by Dre review Beats pricing Beats alternative Related: 10 Common Google AdWords Mistakes You Need to Stop Making -- Now Buyer: A customer often has his or her credit card sitting next to the keyboard as they are searching. 2. 3. Advertising Guru David Ogilvy's 10 Writing Tips. Ogilvy & Mather In 1982, the late founder of the Ogilvy & Mather advertising agency David Ogilvy issued a memo of 10 incredible writing tips to his staff. Known as "the father of advertising," Ogilvy made sure his employees knew they'd only climb the ladder at his agency if their writing was sharp, clear, and precise.

As Ogilvy said, "people who think well, write well. " Here are 10 writing tips we can all learn from, as posted on Ogilvy & Mather's Twitter account earlier this month. Basically anyone in business anywhere can learn from this. Ogilvy & Mather. Publish eBook, eBook distribution, make eBooks, ebook readers. What are eBooks? eBooks are electronic books and offer an alternative to reading from a printed paper book. They can be read on a variety of different devices including computers, mobile phones, tablets and eBook readers. They don’t require any storage space (they are simply digital files) so you can carry many books with you on your chosen device. Most publishers now make their books available in eBook format, which you can download from their website, or from online retailers. The number of self-published authors making their work available as an eBook has grown massively as it is very affordable way of distributing their work.

What types of eBooks are there and what’s the difference? There are three main types of eBook that you should know about: Kindle, ePub and PDF. Kindle A kindle file is the format that you will need if you want to upload a book to the Amazon Kindle platform. ePub The ePub has been chosen by the International Digital Publishing Forum as the standard global format. Branding Magazines, White Papers, Reports, and eBooks. LeadGenTool.swf. Use Your 118 Seconds Wisely - Management Tip of the Day - April 04, 2012. 'Action needed' to meet UK's cookie tracking deadline.

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Marketers, Calculate Your Talk-Listen Ratio - Jack Springman. By Jack Springman | 11:06 AM October 27, 2011 There is an old adage that we have two ears and one mouth and should behave in proportion — listening twice as much as we speak. Some communications experts argue that this is an understatement and that we should adopt the “LisTEN” rule; if we truly want to understand the person we are with, our talk-listen ratio should be 1:10. Being listened to makes people feel good — it signifies to them that they are interesting and what they have to say is valued. Imbued with the confidence this brings, they reveal more about their beliefs and feelings. It is no surprise then that successful salespeople are frequently described as great listeners. The success of companies that have prioritized spending on understanding customers’ needs ahead of spending on advertising — Zappos being the latest exemplar — suggests that such a rule has some validity in the corporate world.

So how would you calculate this ratio? Video. 8 Creative Marketing Twists to Make Your Small Business Stand Out | Blog | Daily Dose. It's a boggling year for marketing, isn't it? New social-media platforms seem to be springing up like mushrooms, mobile is exploding. . . it's hard to know where to focus your marketing time and dollars. Everywhere I turn lately, I've come across tips for how to do innovative marketing this year. So I've collected a short list of my favorite tips. Here are eight ideas for giving your marketing effort a boost: 1. Related: How the White House Became a Social-Media Powerhouse 2. 3. 4. 5. 6. 7. Related: 10 Lessons in Brilliant Marketing 8. What's your new marketing twist for 2012? What Marketers are seen to do. 15 Reasons Random Acts of Marketing & Social Media (RAMs) Don’t Work!

There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block. He or she has a new idea that is going to “save the company.” It could be anything from a random LinkedIn group, social media campaign, planned “go viral” video” or who knows what. The sad thing is nobody in the conference room has the guts to state the obvious… that there is no budget, time, or resources to implement the new random act of marketing or social media with any level of success.

So, everyone in the conference room nods their heads, takes notes and smiles as if they are excited about the project. However, in their heads they are thinking “how on earth am I going to get this #$@$%@ thing done!?? They start having nightmares in their heads of the budgets they are going to have to rob, the people they are going to tick off and the begging they are going to have to do of needed resources to pull this one off. Sound familiar? 1. 2. 3. 4. 1. 3. 7 Ways to Make a Mini-Marketing Campaign. The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know. Email marketing is a central part of your inbound marketing strategy, but it can be an intimidating tactic to tackle if you're a newbie. Heck, even seasoned email marketers are continually learning new terms (we learned some new ones for this post!)

And must keep up to date with ever-changing laws that affect how you do your job. So we put together this glossary of email marketing terms that you can refer back to any time you wonder what they heck a blog post, your boss, or your ESP's documentation is talking about. Acceptable Spam Report Rate - The rate at which you can be reported as SPAM without harming your sender reputation. Anything over 0.1% (1 report per 1000 emails) will get a warning. Acceptance Rate - The percentage of email messages that are accepted by the mail server.

Blacklist - A list that denotes IP addresses as spammer IPs, impeding email deliverability. Bounce Rate - The rate at which your emails are not delivered. Plain Text Email - An email sent without HTML. 1. Preparing for the breakthrough/calamity. Free eBook: 101 Marketing Quotes by Industry Thought Leaders. Day-to-day marketing responsibilities can be mundane and stressful. But let's not forget about the immense power our industry holds. To remind you of the amazing marketing opportunities awaiting us, here is a compilation of insightful thoughts by industry gurus. These 101 quotes have been collected from interviews, articles, best-selling books and conferences. Enjoy them and share them with co-workers and friends who are in need of some inspiration! In this flipbook, you will find wisdom from many thought leaders, including: Bestselling author Chris BroganKeynote marketing speaker Seth GodinMarketing author & editor Ann HandleyFormer chief evangelist of Apple, Guy KawasakiStatistician and writer Nate Silver.

Marketing Transformation Leadership Forum. Brought to you by The Chartered Institute of Marketing and Thomson Reuters. Groupon Is Ruining Your Neighborhood: It’s the Crack Cocaine of Small Business | BNET. The Marketing Map. When should we add marketing? 15 Things People Absolutely Hate About Your Website. One of the tenets of inbound marketing is not to annoy. So why is it that many websites are still chock full of the elements that so many visitors have bemoaned over and over?

Perhaps with the sheer excitement (or terror, depending on your personality) that comes with designing your own website, all of the user experience quirks that have driven you crazy over the years escape your mind. But poor user experience can cause high page abandonment rates, low visitor-to-lead conversion rates, poor organic search listing positions, and a plain ol' bad reputation. So we compiled a list of the 15 most annoying things we've seen on websites to act as a sort of guide for what not to do when designing your website.

Take a look at the worst offenders! 1) Pop-Up Ads Let's get the most obvious one out of the way. 2) Automatically Playing Multimedia Content When a Page Loads Shhhh! 3) Disorienting Animations 4) Generic Stock Photography Are we supposed to believe they work at your company? What?