B2B Marketers rejoice: Facebook ads now break out workplaces, job titles, industries, and office type - Alex Houg. Published on April 10, 2014 by Alex Houg Did you see this today? It’s in the ads manager. You used to have just workplace targeting. But now it’s expanded into 4 categories with subcategories. Look at office type, for example. If you’re selling enterprise software, like Marketo, you’d want to choose “corporation”. But if you’re selling marketing automation software to small businesses, you’d choose “small office” or “home office”. This is super cool for B2B marketers. We did have job title targets before, embedded in precise interest targets. If you’ve always wanted to filter down by people who are marketing managers AND are high income AND like Eloqua, now it’s possible. For the ad geeks, feast yourselves on boolean logic here. For the rest of us, continue to use workplace and job title targets to make sure you’re influencing the influencers, such as the press and industry folks.
Here’s a fun example: We co-presented with Marketo at Marketo Summit on how Marketo drives leads using Facebook. Social Profit System 2014 – Webinar Instant Replay. FREE Preview – Facebook Marketing Masterclass Orientation Session This special webinar will provide you with an opportunity to get a sense of the Masterclass format, what you’ll learn, whether the course is for you or not, and – most importantly – what results you can expect to achieve by the end of the course!
Please also enjoy the INSTANT REPLAY below of Mari’s latest mega webinar: Access the slide deck that goes with this webinar here: If you enjoyed this webinar and would like to share it with your friends, fans, followers and peeps, please feel free to do so — just head over to this link (opens in a new window) and use the social share buttons up top. Thank you! This dynamic new course has massive emphasis on implementation and RESULTS. We meet for 8 consecutive weeks starting on March 17th — the course comprises self-study videos AND live support.You’ll learn my in-depth, step-by-step online marketing success system.You get solid, measurable social media results… or your money back! These Are the Types of Posts People Share the Most on Facebook. As marketers, we’re always looking for ways to build brand loyalty, nurture relationships, and keep the sales funnel engine humming. One of the best ways to accomplish all of this is to use Facebook posts. We’ve seen corporate and small business social media meltdowns, but what kinds of posts are likely to get shares, likes, and comments?
Like vs. Share First, let’s discuss what it means to like or share a post. When you like a post, you are saying more than “I like this.” You also are saying something like “I support/believe this” or “I understand what you’re going through.” Shares, on the other hand, are far more valuable to a business, as they increase its reach exponentially.
According to social media expert, Brian Carter, “[w]hen we click share, we’re obviously saying ‘I like this so much, I wish I had created it myself. Like and Share If You... Some types of posts get high levels of positive engagement and interaction. Weather Meets Famous Movie Go On, Tell Us What You Really Think! Partner Categories is coming to the UK | Facebook pour l’entreprise. Partner Categories is coming to the UK Marketers in the UK will soon have access to partner categories, a feature that allows marketers to reach audience segments based on people’s interests off Facebook. This offers the ability to create a more relevant ads experience for people on Facebook. How Partner Categories work With partner categories marketers can now reach the right audiences based on the brands and products people buy.
Say you’re a local car dealership that wants to reach people who are likely in the market for a new car and live near the dealership. To date, advertisers have been able to show ads to people based on their expressed interests on Facebook. Now, with partner categories, the dealership can also show ads on Facebook to people who, for instance, have previously bought a particular car model that the dealership sells. In addition, people will still have the same control over the ads they see on Facebook. 5 Ways to Make Shareable Images That Drive Traffic. Are you sharing compelling images across social networks? Do you want more engagement and traffic from your efforts? If you’re not regularly sharing images that resonate with your audience, you’re missing out on a ton of engagement. In this article you’ll discover the essential elements of shareable images that increase engagement and drive traffic to your website.
Why Use Images to Drive Social Engagement? People are drawn to visual content and take action based on its subtle cues faster than any other medium–faster than text, audio or video. The power of pictures isn’t restricted to image-centric platforms like Pinterest and Instagram. All of the major social networks are highlighting visual content. If you’re worried you need a graphic designer or special skills, don’t be. . #1: Give Your Audience What They Need If you want to encourage engagement and shares, your images have to appeal directly to your target audience.
How-to images are highly shareable on Pinterest. Don’t forget quotes! 5 Ways to Make Shareable Images That Drive Traffic. HOW TO: Update Your Facebook Page’s Cover Image. News for Page Owners: The New Version of Page Insights is Here | Facebook for Business. STUDY: 7 Percent Of Facebook Brand Page Posts Are Considered Spam.
According to a recent survey among 9,000 Facebook brand pages, 7 percent of all posts published are considered spammy by the users. It is Komfo – a social media marketing suite provider – who has conducted the research and it further shows that the spammy posts lead to a significant decrease of the reach of the pages. How Facebook Determines Spam The exact Facebook algorithms defining spam are as well hidden secret as the Coca-Cola recipe and there is an obvious reason for that – spammers should not learn how to game the system. What we know is that Facebook constantly observes the users’ behavior and interactions with posts in order to recognize patterns and create an algorithm that determines discrepancies.
There are three ways a user can give negative feedback to a page which will cause your spam score to increase: Marking a post from your page as spamHiding a post from your pageUnliking your page through a post High Spam Score, Low Reach How to Avoid Becoming a Spammer? 10 of the Best B2B Facebook Timeline Cover Photos. Hope you didn’t oversleep this morning, because if you manage a Facebook Business or Brand Page for your B2B company today is the day that the timeline goes live, whether you are ready or not. One month ago, Facebook announced the Page changes, and you had the whole month to get your Page in line. And you were able to launch the update any time during the past month. Many B2B companies have already launched their new timeline updates.
The most important functional update for many Page managers is the ability to privately message their fans, after the fan has messaged the Page first. But the most visual update in the timeline is the Cover Photo. Below are 10 of the best examples that I have seen, and they are divided into three categories: product images, inspirational photos and illustrations. One last thing before moving on to the cover photos. Product Images Fluke Corporation Dell Enterprise Volvo Trucks Inspirational Photos Salesforce.com Ogilvy Cisco Caterpillar Illustrations Dow Chemical.
The Brands With the Top Relationship Quality on Facebook | Digital. Clash of the titans: Email v social media. 25 November 2011Last updated at 05:05 By Fiona Graham Technology of business reporter, BBC News Vital signs: Is your email inbox hanging on by a thread, or are reports of its imminent demise greatly exaggerated? The headlines were unequivocal - Facebook founder Mark Zuckerberg had announced that email is dead.
The truth however was a little more prosaic. At the launch of the social network's new messaging platform, he had said "we don't think a modern messaging system is going to be email", and that the new system was "not email". Mr Zuckerberg wasn't the first to suggest that email is obsolete, and neither has he been the last. Email has come a long way from the first message sent by programmer Ray Tomlinson across a network back in 1971. Senior citizen The @ symbol separated the names of user and machine, and the message was sent from one machine to another over the precursor to the internet, the ARPAnet (Advanced Research Projects Agency Network).
Today email is ubiquitous. Writing history. Beginners Facebook for Business. A Box You Want to Uncheck on LinkedIn. How to Use Facebook for Business - Free HubSpot eBook. For Business. Facebook Page iFrame Plugin for Wordpress. Create Facebook landing pages – no developers required Want to create attractive Facebook iFrame landing pages easily using a simple WYSIWYG editor? With the Facebook landing page iFrame plugin for WordPress you can; use the easy and intuitive WordPress interface to show your content in the very best manner without the need for any developer knowledge.
Easy to create Facebook-width landing pagesIn-page navigation bar for easy-to-find contentNo developer knowledge requiredUse WordPress WYSIWYG editor to create your pagesIntegrated Facebook ‘like’ buttons How does it work? Simply install the plugin to your WordPress setup and you will see an options for Facebook Pages. There you can create pages that fit nicely within Facebook’s iFrame dimensions, using a neutral ‘Facebook-style’ design that will fit seamlessly into your presence on the world’s leading social site.
>>> View user guide. The Demographics of Facebook, LinkedIn, MySpace and Twitter | Ad Age Stat. Facebook the king of shared content: report. Just how big a part of the link economy is content sharing? According to a study which looked at behavior across some 300m who share content monthly using the ShareThis button, sharing now accounts for approximately 10% of all traffic on the internet. And when it comes to the source of this sharing, one site stands out above all others: Facebook. ShareThis' data shows that the popular social network produces 38% of all sharing traffic, slightly more than bookmarking services and blogs, which account for 34% of sharing traffic.
Facebook handily beats out both Twitter and email, which each generate 17% of sharing referrals. For the first time ever, Facebook now accounts for more than half of all content shared, clicks and traffic notwithstanding. Given the numbers, it's going to be increasingly difficult for marketers to ignore sharing as a traffic source. But as with most forms of marketing online, taking advantage of sharing requires a strategy. Social Plugins - Facebook developers. Facebook Marketing Update - Spring 2011.