B2B Marketers rejoice: Facebook ads now break out workplaces, job titles, industries, and office type - Alex Houg. Published on April 10, 2014 by Alex Houg Did you see this today?
It’s in the ads manager. You used to have just workplace targeting. But now it’s expanded into 4 categories with subcategories. Look at office type, for example. If you’re selling enterprise software, like Marketo, you’d want to choose “corporation”. This is super cool for B2B marketers. We did have job title targets before, embedded in precise interest targets. Social Profit System 2014 – Webinar Instant Replay. FREE Preview – Facebook Marketing Masterclass Orientation Session This special webinar will provide you with an opportunity to get a sense of the Masterclass format, what you’ll learn, whether the course is for you or not, and – most importantly – what results you can expect to achieve by the end of the course!
Please also enjoy the INSTANT REPLAY below of Mari’s latest mega webinar: Access the slide deck that goes with this webinar here: These Are the Types of Posts People Share the Most on Facebook. As marketers, we’re always looking for ways to build brand loyalty, nurture relationships, and keep the sales funnel engine humming.
One of the best ways to accomplish all of this is to use Facebook posts. We’ve seen corporate and small business social media meltdowns, but what kinds of posts are likely to get shares, likes, and comments? Like vs. Share First, let’s discuss what it means to like or share a post. Partner Categories is coming to the UK. Partner Categories is coming to the UK Marketers in the UK will soon have access to partner categories, a feature that allows marketers to reach audience segments based on people’s interests off Facebook.
This offers the ability to create a more relevant ads experience for people on Facebook. How Partner Categories work With partner categories marketers can now reach the right audiences based on the brands and products people buy. Say you’re a local car dealership that wants to reach people who are likely in the market for a new car and live near the dealership. 5 Ways to Make Shareable Images That Drive Traffic.
Are you sharing compelling images across social networks?
Do you want more engagement and traffic from your efforts? If you’re not regularly sharing images that resonate with your audience, you’re missing out on a ton of engagement. In this article you’ll discover the essential elements of shareable images that increase engagement and drive traffic to your website. Why Use Images to Drive Social Engagement? People are drawn to visual content and take action based on its subtle cues faster than any other medium–faster than text, audio or video. The power of pictures isn’t restricted to image-centric platforms like Pinterest and Instagram.
All of the major social networks are highlighting visual content. If you’re worried you need a graphic designer or special skills, don’t be. . #1: Give Your Audience What They Need. 5 Ways to Make Shareable Images That Drive Traffic. HOW TO: Update Your Facebook Page’s Cover Image. News for Page Owners: The New Version of Page Insights is Here. STUDY: 7 Percent Of Facebook Brand Page Posts Are Considered Spam. According to a recent survey among 9,000 Facebook brand pages, 7 percent of all posts published are considered spammy by the users.
10 of the Best B2B Facebook Timeline Cover Photos. Hope you didn’t oversleep this morning, because if you manage a Facebook Business or Brand Page for your B2B company today is the day that the timeline goes live, whether you are ready or not.
One month ago, Facebook announced the Page changes, and you had the whole month to get your Page in line. And you were able to launch the update any time during the past month. Many B2B companies have already launched their new timeline updates. The Brands With the Top Relationship Quality on Facebook. Clash of the titans: Email v social media. 25 November 2011Last updated at 05:05 By Fiona Graham Technology of business reporter, BBC News Vital signs: Is your email inbox hanging on by a thread, or are reports of its imminent demise greatly exaggerated?
The headlines were unequivocal - Facebook founder Mark Zuckerberg had announced that email is dead. The truth however was a little more prosaic. At the launch of the social network's new messaging platform, he had said "we don't think a modern messaging system is going to be email", and that the new system was "not email". Mr Zuckerberg wasn't the first to suggest that email is obsolete, and neither has he been the last. Email has come a long way from the first message sent by programmer Ray Tomlinson across a network back in 1971.
Senior citizen. Beginners Facebook for Business. A Box You Want to Uncheck on LinkedIn. How to Use Facebook for Business - Free HubSpot eBook. For Business. Facebook Page iFrame Plugin for Wordpress. Create Facebook landing pages – no developers required Want to create attractive Facebook iFrame landing pages easily using a simple WYSIWYG editor?
With the Facebook landing page iFrame plugin for WordPress you can; use the easy and intuitive WordPress interface to show your content in the very best manner without the need for any developer knowledge. The Demographics of Facebook, LinkedIn, MySpace and Twitter. Facebook the king of shared content: report. Just how big a part of the link economy is content sharing?
According to a study which looked at behavior across some 300m who share content monthly using the ShareThis button, sharing now accounts for approximately 10% of all traffic on the internet. And when it comes to the source of this sharing, one site stands out above all others: Facebook. ShareThis' data shows that the popular social network produces 38% of all sharing traffic, slightly more than bookmarking services and blogs, which account for 34% of sharing traffic. Facebook handily beats out both Twitter and email, which each generate 17% of sharing referrals. For the first time ever, Facebook now accounts for more than half of all content shared, clicks and traffic notwithstanding. Given the numbers, it's going to be increasingly difficult for marketers to ignore sharing as a traffic source.
But as with most forms of marketing online, taking advantage of sharing requires a strategy. Social Plugins - Facebook developers. Facebook Marketing Update - Spring 2011.