5 Ways B2B Marketers Can Think (and Act) Different. On August 3, 1997, Lee Clow, then an advertising agency rep, pitched the Think Different campaign to Steve Jobs and the team at Apple.
At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft. The theme, “Think Different,” resonated. And it was what would define and continue to define Apple. The “Think Different” campaign---and all that it entailed---helped rescue Apple. This same message, if accepted, will be what rescues B2B marketers today. Enterprise innovation articles. Scenario thinking (Step 1) « Divergent Ahead. Introduction Ok, the boss has asked you to rally your team mates to formulate a three year fundraising strategy.
What a task! Where do you start? How do you go about it? Help!
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