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How Do You Get Your News: A Guide to Content Curation. Content curation is a critical aspect of an organization’s Social Media and Content Marketing strategies. Used correctly, it has the power to inspire, influence, and impact the way your customers are making purchase decisions. Find out how to take your social campaigns to the next level in the July 10 webinar, Content Curation: How Social Media Changed the Game. Join HootSuite’s Director of Marketing, Cameron Uganec, on July 10th at 2pm EST (GMT -5) for a discussion on “A Guide to Content Curation: How Social Media Changed the Game.” Register now for this free webinar, and get real-world tips you can use right away, including: Content curation best practices to drive traffic, improve SEO, and maintain brand relevance in social streamsSourcing, sharing and measuring the impact of content that resonates with your audienceScaling social campaigns through a blend of original and curated content Do you want to improve your social media strategy through the use of content curation?

5 Reasons You Shouldn’t Be a Content Marketer. This post is one I wrote as my contribution to a fantastic resource for content marketers called the Grande Guide to B2B Content Marketing, released by Eloqua this week. The whole guide is embedded below, or you can download it for free from Eloqua here. Sometimes, I get a little fed up with this whole “every company is a publisher” business. The truth is that some companies just don’t have the chops for it. So, you shouldn’t even think about producing content as a cornerstone of your marketing if ... 1.

Some companies worry that by creating content and sharing it freely, they are giving away their thought leadership or trade secrets. In other words, a Certified Public Accountant, say, might worry that a blog post decoding some new FASB rule for the small-business owner might result in potential clients’ deciding they can handle their taxes on their own this year. And anyway, the kind of clients who are inclined to do their own taxes (so to speak) would never buy accounting services. 2. How to Find the Time to Create Content [Marketing Cast] Have you heard of the attention economy? It’s the reality we live in today. It’s a system in which time is our most powerful and scarcest resource. Then how do you find the time to create content when you have real business to take care of? Surely, this is a challenge you have encountered many times. This is why we wanted to address this question in today’s Weekly Marketing Cast : Stop Looking for Excuses “I completely recognize being busy,” says David Meerman Scott.

It Shouldn’t Consume Your Entire Day Yes, inbound marketing should be an essential part of your business operations but it doesn’t have to consume all your time. Just Fit It into Your Day So the challenge you will face is basically fitting these “snippets” in your day. Do you have any tips for time management? 5 Shortcuts for Creating Remarkable Content. As inbound marketers, we are constantly producing new content to engage and entertain our followers. From blog posts to videos to status updates, we marketers must make sure we're creating fresh content on a regular basis.

And as you likely know, creating content that is remarkable can take hours of thinking, writing, and editing. So how can you save some time in this whole content creation process? Here are 5 great shortcuts to produce remarkable content in a more efficient manner. 1. While perusing your RSS feed, you will likely come across a lot of other relevant information that may inspire an idea for your own blog post or other content. 2. Even before you start writing your blog article or ebook, outline how you want to lay it out. 3.

Sometimes, writing a piece of content all in one sitting can be extremely difficult, especially if it's a more in-depth project or a longer form piece of content like a webinar deck, an ebook, a video, or a slideshow. 4. 5. Photo Credit: Nic McPhee. 5 Awesome Examples of Engaging Social Media Campaigns. So you want more Twitter followers, eh? You want to increase your 'likes' on your Facebook business page? Social media sites make great tools to engage prospects and customers as well as share content and messages about your brand. Since as a marketer, you're primarily using these tools for promotional purposes, you need to make sure you're attracting new fans and followers through content and campaigns that will attract the types of prospects your brand wants; followers that may be interested in what your business has to offer and will actually want to engage with your brand.

Below is a list of 5 awesome examples of brands that have effectively used social media to engage with their fans and followers in fun, unique, and brand-centric ways. What makes these examples noteworthy is not only the creative ways the brands interacted with their fans, but also their incorporation of clear calls-to-action and targeted links for potential customers to connect. 1. 2. 3. 4. 5. Marketing Takeaway. How to Create Effective Calls-to-Action. Content Marketing in 6 Steps. Most marketers have realised by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content. But for most people the exact meaning of that is rather intangible. In order to help, we have composed a pragmatic step-by-step plan for companies to start content planning. The step-by-step plan is based on several surveys we realised in the past year.

In this article we will present to you the 6 crucial steps to take in order to end up with a good content strategy. Step 1: Topic selection The first must is to check which domains your company can offer unique content in. Avoid: making content your company is not unique in and there is not much demand for, is wasting time and money. 0% of your content should fall in this category.Competitive: making content the market is asking for, but your company is not unique in, is necessary once in a while.

Step 2: Content conversion strategy Step 3: Content planning Step 6: Measuring success. The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers. MarketingSherpa reports that 60% of marketers have fewer than 10 landing pages on their website. But the more landing pages you have, the more opportunities you have to generate leads. So what gives? Well, before you generate leads, before you create a landing page, before you even craft your call-to-action, you need something to offer your leads.

You know, something worth redeeming in exchange for their contact information. The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent. So what's a time-crunched marketer to do? The time for excuses is over, because there are ways to create valuable marketing offer content quickly; it just takes a little out-of-the box thinking. Blog Bundle If you're a dedicated inbound marketer, you're probably blogging on a regular basis and have built up a great arsenal of short-form content.

Data Compilation Presentation Slides Rework Existing Offers for Personas Record an Interview. How To Write Your Social Media Plan in 8 Steps. Maybe it’s because you’re in marketing. Maybe it’s because you’re from the younger generation assumed to be digital natives. Or maybe it’s because you’re already experimenting with social media and your success has been noticed. For whatever reason, The Powers That Be have chosen you to write your company’s social media plan.

Or perhaps they haven’t asked, but you know social media is big and getting bigger, and so you want to write a plan to persuade your management to get involved. Where do you start? Here are some ideas on the main topics you need to cover in creating an impressive, yet realistic social media plan that garners executive buy-in and a clearer path to success. 1. Start your social media plan with some startling statistics and pithy quotes about the huge shift away from traditional publishing towards social media. If you wrote this plan two years ago, you would have leaned on the endorsement of old media with quotes like this: 2. 3. 4. 5. 6. 7. 8. Social Media plan done?