E-Reputation Market Map / Carte du marché de la e-Réputation. How the World's Biggest Corporations, From Starbucks to Wal-Mart to Barnes & Noble, Claim to Be 'Local' September 7, 2009 | Like this article?
Join our email list: Stay up to date with the latest headlines via email. This article has appeared in more than 25 alternative news weeklies, sometimes with additional local reporting. If you'd like to read a version published in your region, go here for a list of links by city. HSBC, one of the biggest banks on the planet, has taken to calling itself "the world's local bank. " Hoping to capitalize on growing public enthusiasm for all things local, some of the world's biggest corporations are brashly laying claim to the word "local. " This new variation on corporate greenwashing -- local washing -- is, like the buy-local movement itself, most advanced in the context of food. It's not the only industrial food company muscling in on local. Corporate local-washing is now spreading well beyond food. "Think of the millions of dollars these big companies spend on research and focus groups. Signs that consumer preferences are trending local abound.
Observatoires Sémiologiques : tendances publicitaires - TNS media intelligence. ABCPresse, Veille et Information Stratégique aux Entreprises - Accueil. Media Matters - CNN chart purporting to compare candidates' "wealth" omitted Cindy McCain, who is reportedly worth $100 million. SUMMARY: On The Situation Room , an on-screen chart showed Sen. John McCain's income to be significantly lower than that of Sens.
Barack Obama and Hillary Clinton when combined with the income of their spouses. Media Analysis library. Thomson Financial News ¦ Europe. TNS Global Insight Brands - Branded Research Solutions. Key Relevance's Liana Evans & Other Search Marketing Professionals Give Search Marketing Tips, Advice, Strategies & Tactics. By Simon Heseltine One of the primary determinants of a reputation management issue is the buzz about a company / product / person.
If the buzz in primarily positive, then the chances are that the online reputation is fine (although the negatives still have to be examined to determine whether they have the potential to overwhelm the positives in the future). If the buzz is negative, well then, there's an issue or multiple issues that need to be resolved. Gathering the data can be done by a number of tools, but how do you assess the actual sentiment of each entry? Dow Jones Factiva Home Page - business news, financial, company, executive information. Celebrate International Women's Day with our Factiva countdown of the decade's 20 most influential business women.
Factiva is the world's most important collection of news. With thousands of sources in 28 languages from nearly 200 countries, Factiva provides a comprehensive, curated basis for making better decisions. Factiva unlocks the paywall to critical business facts in specialist publications. Make faster decisions: Factiva's search results, alerts, newsletters, and charts are about companies, topics, and people that matter to your organization.
Eliminate the noise of the internet and get to relevant information faster. Nielsen Online - A global leader in Internet media and market research. Sentiment Analysis. To ensure greater customer satisfaction, you must first understand how your customers feel about your company.
And it’s all in the details. HP Autonomy delivers next-generation sentiment analysis—granular, specific, and accurate—performed on all types of content, including social media. With HP IDOL, you can determine the degree to which a sentiment is positive, negative, or neutral for the entire content set or a segment of the content. Meta Communication International: Integrated Reputation Analysis. Brand image, reputation analysis. Reputation Analysis. Media response analysis Media response analysis is the traditional standard product for recording quantitative media coverage.
The quantitative media response achieved is reflected across all different media and channels based on the number of articles, the figures for circulation and reach, the equivalent advertising value and other structural data such as publication types and language regions. Echo Services. Burson-Marsteller EMEA. JALOU GALLERY - Les archives de l'officiel de la mode - Les années 1970. Depuis plus de 90 ans, L’Officiel distille à travers ses pages un savoir-faire et une élégance à la française, tout en éclairant ses lectrices sur les nouveaux talents de la couture.
Devenu l’ultime guide du style, il conseille les femmes dans le seul but de les aider à s’habiller, tout en soutenant les enseignes de luxe dont les produits sont présentés au sein du magazine. Do Reputation Management Services Work? A new industry promises to help counter negative search results on the Web.
Hiring one of these fixers may make nasty comments go away Google the name of your company right now. See anything you don't like? If you do, at least a dozen services promise they can make it disappear. An industry of online fixers is sprouting to defend clients against damaging information on the Web. Most reputation services work by tracking what's written about a client on the Web, then doing search engine optimization (BusinessWeek.com, 9/10/07), promoting positive pages, and creating other sites that will push damaging references off the first pages of search results.
It's still hard to say how companies are using reputation management services, but industry players say clients fall into two camps. Shouting Voices Online reputation management evolved in the past two or three years in response to the explosion of social media that amplified the voices of individual Internet users. Hired Guns? L'Argus de la presse veille de l'information en audiovisuel, presse, radio et internet.