Marketing Magazine sur Twitter : "Luxury brands need to broaden from selling unattainable products to luxury moments. Ferrari Flagship Store by Massimo Iosa Ghini, Milan – Italy » Retail Design Blog. Fondazione Prada par OMA - Journal du Design. Influencia - L'e-culturalisme : le défi ... Luxury Fashion Brands Targeting Global ‘Yummies’: Young Urban Males. Luxury fashion may be switching gender and age roles.
In much of the world now, the most attractive demographic for such companies as Burberry (BRBY) and Coach (COH) isn’t middle-aged women with sky-high credit limits; it’s twentysomething men with smartphones and self-esteem issues. At least that’s the theory put forth recently by a three researchers at HSBC. The future of retail is in young, urban males—or as HSBC dubs them, “Yummies” (a handy verbal shortcut if one can say it without gagging).
“The metro-sexual, that cliché from 20 years ago, is now becoming a commercial reality,” the HSBC team writes. Young dandies want to flash blue-chip brands as soon as they can afford them, while older consumers closer to the top of the socioeconomic pyramid don’t have as much to prove. But hasn’t it always been thus? In trying to impress, HSBC says many young men are also looking past cars for the first time. J.Crew in Britain: Fashion Brand Takes American Style Global. Behind this week’s cover Dozens of shivering British fashion bloggers, TV personalities, and socialites snake down London’s Regent Street, waiting patiently to get into the Nov. 6 opening night party for the J.Crew flagship store.
Inside, bearded men like James Middleton, brother of Kate and Pippa, browse skinny ties and shrunken blazers. Women in full skirts and crop tops paw through tables of pastel cashmere. The Science Of Storytelling: How Narrative Cuts Through Distraction Like Nothing Else. Note: This article is included in our year-end storytelling advice round-up.
Humans live in a storm of stories. We live in stories all day long, and dream in stories all night long. We communicate through stories and learn from them. We collapse gratefully into stories after a long day at work. Without personal life stories to organize our experience, our own lives would lack coherence and meaning. When it comes to marketing, a company like Coca-Cola gets this. As Scott Donaton argued in a recent Co.Create post, other brands should learn this lesson as well as Coke has. Brands play in an intensely competitive attention economy. So this is the most fundamental challenge we face in the attention economy: how do we pin down the wandering mind? To illustrate why, let’s run a thought experiment. Don’t bother watching the whole thing.
But not so fast. “We” know the story is fake, but that doesn’t stop the unconscious parts of the brain from processing it like real. Etudes - Le corps : à la source du territoire dexpression des marques.
Companies / Technology - Jobs’ vision not only factor keeping Apple ripe. Fifty, Female and Forgotten? Kim Cattrall recently became the celebrity face for Olay Total Effects 7-in-1 Advanced Anti-Aging Body Wash.
"I'm 54, and Olay isn't scared to put a woman of my age up on a poster for their campaign," she commented. "I think that communicates an incredible message for women everywhere. " Cattrall and Olay are the exceptions. Sharon Stone, Raquel Welch, Christie Brinkley, Valerie Bertinelli, Sela Ward, Jaclyn Smith and Kim Basinger are all over 50, and rank at #1-7 on StyleBistro’s list of most beautiful women who are 50 or older.
And yet they are all being passed over and excluded by the beauty industry, according to a recent AARP Media Sales report which found that nearly two-thirds of women in that age group feel forgotten, while 70% don’t identify with beauty products geared towards a younger demo. Chaîne de NetinfluenceChannel. SWOT Team The WOW Factor. Tom Peters, in his The Pursuit of Wow!
, discusses creative ways to turn readers into "proactive, action-oriented winners in the marketplace. " As Peter says, "Being average has never had much appeal. Better to fail with flair in pursuit of something neat. " (Of course, as Homer Simpson says, "Trying is the first step toward failure. " But that's another article.) Especially if you have a great product or service in the offing and a fired-up sales team, you want to launch with a great, juiced-up marketing campaign. When you need the WOW factor, or when you need to make your company, product or service stand out from the rest, where do you turn for inspiration and creativity? Are you creating works of art in the form of marketing plans? This Week's Dilemma Pursuing a WOW campaign to market productsWe have a great product, the marketing support materials are in place and the sales team is hungry, but we want to add a "wow" factor to our product launch.
Previous Dilemma Summary of Advice Received. Dico logo le dictionnaire des logos. L’impact du phénomène banlieue sur les marques de prêt à porter haut de gamme. La stratégie de sponsoring des marques de luxe. Réussir sur le marché des jeunes. Parce que nous le valons bien - Beautés d'Afrik.