brands & culture
Get flash to fully experience Pearltrees
The Brand Called Wally Olins | Adweek
The London office of Saffron , which describes itself as “the world’s smallest global brand consultancy,” is the big, white hangar you’d expect from designland. The people have that Euro world-citizen look: the women pared down, the men with heavy, pushed-back hair. No suits. No bling. It’s actually, to be more specific, haute Hispanic—Saffron, which also has offices in London, Mumbai and New York, started in Spain.
The Big Idea The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.” —Leo Bogart In the ad biz, “The Big Idea” is the Holy Grail, the creative solution that in a few words or images sums up the compelling reason to plop down your hard-earned cash for something you may not have known you even needed.
How Brands Become Icons: The Principles of Cultural Branding by Douglas B. Holt < PopMatters
research
blogs
media
brands 1
sémiotique
brands 2
brands 3
http://www.ifm-paris.com/asp/fr2/ress_rech_3_5_modes.asp#
L’organisation professionnelle comme source de légitimité. Le cas de la Fédération de la couture, du prêt-à-porter des couturiers et des créateurs de mode
Emergent Culture – Introducing Einstein’s Piper: The Tzolkin Code Unveiled and how every Event is a Synchronicity SOS pt. 5
Fig. 1: A chart of the 260 day Tzolkin cycle. This report begins to elaborate on the significance of the various Tzolkin Code components. The chart first appeared in the 1987 book The Mayan Factor.
We have just launched our new website. We hope the change does not cause too much inconvenience. Please use the menus on the left, or the search box at the top right to find what you were looking for. Alternatively, give us a call and let us know how we can help you.
berg publsihers