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The History of Beauty — HBS Working Knowledge
Beauty Imagined: A History of the Global Beauty Industry is the first serious attempt to trace the history of the $330 billion global beauty industry and its large collection of fascinating entrepreneurs through countries including France, the United States, Japan, and Brazil. What's taken so long? According to author Geoffrey Jones, the Isidor Straus Professor of Business History at HBS, the fragmented, secretive, often family-owned businesses that have constituted the industry have been difficult for scholars to unlock.
All three–and over fifty others–are owned by Paris-based LVMH Moet Hennessy Louis Vuitton. What’s more, the luxury goods conglomerate just purchased Bulgari, the high-end Italian jeweller and watchmaker, for more than $5 billion, and is now circling Hermés, a French business famous for its silk scarves and handmade handbags. Over the past couple decades, LVMH CEO Bernard Arnault has catapulted the company he founded into competition with other luxury mega-conglomerates like PPR and Richemont through a series of aggressive acquisitions, becoming the richest man in France and the luxury world’s “grand master” and “most influential tastemaker” in the process. Whether we consume, covet, or criticize luxury goods, our sense of what defines “luxury” is shaped, at least in part, by people like Bernard Arnault. What principles guide Arnault’s business strategy and, by extension, our conception of luxury?
http://ultimate-luxury-community.com/how-bernard-arnault-shapes-our-sense-of-luxury
Louis Vuitton Maison (London) 2010 has been a year of gradual recovery for most of the major luxury fashion brands, especially those with a strong accessories product range. Louis Vuitton, Prada, Giorgio Armani, Gucci posted steady increases mostly due to the booming sales in China.
Luxury industry trends in 2011 – Fashion
Behold our three part menu of products: Brand Analysis, Brand Strategy, and Brand Systems. What to make of this? Well, first know that these are in chronological order, or if you will, business development order.
Brand analysis, strategy, systems: what do you need?
Chanel is a unique brand in that it's seldom trashed. Critics love it, Karl Lagerfeld is God, and Lauren Conrad remains the envy of every girl in suburbia with a dream and "Juicy" plastered across her ass every time she's photographed with a quilted Chanel handbag on her arm. Mark Ritson knows this, but dares to write in Marketing Week that the label has become "dusty." Of all the criticisms you can level at a luxury brand, dusty is perhaps the most devilish.
Journalist Dares to Call Chanel a ‘Dusty’ Brand
The world of luxury branding is one of great paradox. It is a place where tradition and creativity collide. Where ancient founders and youthful models meet and make magic together. Where impoverished artisans rise to become emperors of incredible fortunes. For marketers, the world of luxury holds a special place because it represents the origin of brand management. The modern discipline of brand management is officially accredited to Procter&Gamble and a memo written in 1931 by Neil McElroy.
Chanel's luxury dream is turning to dust | Opinion | Marketing Week
ETUDES UNE MARQUE SERA UTILE OU NE SERA PAS »
Un consommateur impliqué, des marques utiles et une vraie interactivité entre les deux : voilà le monde qui se dessine selon une étude Euro RSCG effectuée en France, Grande Bretagne et aux USA. On ne vous apprendra rien, notre planète est en crise. Mais s'agit-il du début d'une nouvelle ère, ou juste un mauvais moment à passer ? La réponse dépend en fait du pays interrogé. Pour les Britanniques (56%) et les Américains (54%), pas de doute, la crise est financière. Les Français sont en revanche convaincus que nous sommes confrontés avant tout à une crise du capitalisme (37%) et à une crise de société (21%)
What Matters Now: get the free ebook
Now, more than ever, we need a different way of thinking, a useful way to focus and the energy to turn the game around. I hope a new ebook I've organized will get you started on that path. It took months, but I think you'll find it worth the effort.
Neuromarketing Hope and Hype: 5 Brands Conducting Brain Research | Integrated Branding | Fast Company
Even before the age of Mad Men marketers were trying to tap into the human subconscious to influence consumers to buy their products. But over the last decade or so, as the fields of neuroscience and marketing science (as some like to call it) have evolved, the area of Neuromarketing has emerged. Today more companies are investing in the technology and studies.
20% of tweets about brands
Is the result of a Penn State study in the States. Researchers led by Jim Jansen, associate professor of information science and technology, and Twitter chief scientist Abdur Chowdhury looked at half a million tweets. 20% of them were apparently people 'asking and providing' product information. Assuming three million tweets a day , that would translate into 600k posts daily of direct relevance to brands. I initially found that % on the high side, though 'providing product information' is a definition that's wide enough to include any tweets about a product or service - I went to this restaurant today, I bought this mobile phone and so on. I guess it is true that as a personal broadcasting system we do use Twitter to talk about stuff we buy or like / dislike a great deal. Case in point I've - almost unconsciously - made some kind of comment about four different companies since the weekend.Comme le veut la tradition, Moët & Chandon s’est prêté à la traditionnelle signature d’un Nabuchodonosor pour le 62e Festival de Cannes. La maison de champagne est depuis longtemps partenaire des plus grands événements cinématographiques et sur la croisette, les célébrités et acteurs participent à cette fameuse signature. Toutes les recettes des ventes des bouteilles seront reversées au profit d’œuvres caritatives. Dans la même ville, Moët & Chandon est aussi présent dans les backstages de Canal + et lors de grandes soirées. Aussi, lors de la prochaine journée « Le Cinéma contre le SIDA », Moët & Chandon sera le champagne officiel. Reconnu pour sa qualité et son prestige, la maison de champagne est partenaire de nombreux événements internationaux comme les Golden Globes, le Festival du cinéma américain de Deauville, le Festival de film de San Sebastian et pour la première fois cette année, le champagne exclusif des Oscars 2009.
Moët & Chandon, l’invité de marque du Festival de Cannes - Abc-luxe
Luxury Issues | The Moët Lounge Bar
Le contenu que vous recherchez a été supprimé ou son nom à changé, ou temporairement indisponible. Pensez à nous envoyer un email par la page contact si le problème persiste...MOËT & CHANDON UNVEILED SCARLETT JOHANSSON AS THE FIRST FACE OF CHAMPAGNE AT FABULOUS "TRIBUTE TO CINEMA" EVENT | With Video
25 March, 2009, London, U.K. /PRNewswire/ — Moët & Chandon , the champagne of cinema, last night introduced its highly-anticipated celebrity spokesperson at the brand's "Tribute to Cinema" gala at the Big Sky studio in London: the effervescent Scarlett Johansson . Always the legendary pioneer, Moët is the very first champagne House to introduce a Hollywood celebrity ambassador as the face of the world's most loved champagne. Celebrating among the delighted and glamorous guest list was array of British and international movie stars and socialites, including Thandie Newton, Joseph Fiennes and Melanie Laurent.One of our key missions is to ensure that our champagnes are enjoyed responsibly. We must confirm that you are of legal drinking age in your country before welcoming you to Moët & Chandon. If there is no legal age for consuming alcohol in your country, you must be over 21.