The History of Beauty. Beauty Imagined: A History of the Global Beauty Industry is the first serious attempt to trace the history of the $330 billion global beauty industry and its large collection of fascinating entrepreneurs through countries including France, the United States, Japan, and Brazil. What's taken so long? According to author Geoffrey Jones, the Isidor Straus Professor of Business History at HBS, the fragmented, secretive, often family-owned businesses that have constituted the industry have been difficult for scholars to unlock. Couple this with the fact that most business historians are male, and you have a major industry that still has lots to reveal. We asked Jones to discuss his research and his new book. Sean Silverthorne: What inspired your interest in the beauty business and its history?
Geoffrey Jones: My initial interest in the beauty industry was triggered by my earlier history of the consumer products giant Unilever, published some years ago. A: I think there are two reasons. 19. 21. AP Images By Uri Friedman at the Atlantic Wire When you think of luxury brands, what comes to mind?
Louis Vuitton? Dom Pérignon? Christian Dior? All three–and over fifty others–are owned by Paris-based LVMH Moet Hennessy Louis Vuitton. What’s more, the luxury goods conglomerate just purchased Bulgari, the high-end Italian jeweller and watchmaker, for more than $5 billion, and is now circling Hermés, a French business famous for its silk scarves and handmade handbags. Over the past couple decades, LVMH CEO Bernard Arnault has catapulted the company he founded into competition with other luxury mega-conglomerates like PPR and Richemont through a series of aggressive acquisitions, becoming the richest man in France and the luxury world’s “grand master” and “most influential tastemaker” in the process.
Whether we consume, covet, or criticize luxury goods, our sense of what defines “luxury” is shaped, at least in part, by people like Bernard Arnault. Prioritize Commercialism Over Quality? Luxury industry trends in 2011 – Fashion. Louis Vuitton Maison (London) 2010 has been a year of gradual recovery for most of the major luxury fashion brands, especially those with a strong accessories product range. Louis Vuitton, Prada, Giorgio Armani, Gucci posted steady increases mostly due to the booming sales in China. The best performers of 2010 have been Burberry and Hermes, with exceptional sales growth across worldwide.
The headline of the year was undoubtedly LVMH’s silent aquisition of a 20,2% in Hermes, which generated an all out war in the media between the two companies. I believe this ”war” will be very beneficial for Hermes, in further consolidating the core values of the brand and it will provide the management of the company with the green light for developing unique projects such as the new Hermes store in Paris’s St Germain which is more like a lifestyle concept store rather than a traditional fashion store, with books, flowers, tea shop etc. Brand analysis, strategy, systems: what do you need? Marketing and branding providers like Distility will recommend all kinds of solutions. But what do you need? Behold our three part menu of products: Brand Analysis, Brand Strategy, and Brand Systems. What to make of this? Well, first know that these are in chronological order, or if you will, business development order.
Brand analysis is where you are. Breaking it down this way explains why some companies want to jump the gun and jump straight to systems – they’re very eager to get moving. Let’s take a closer look at each one. Brand analysis pins down what state your brand is currently in, who your customers are and what they’re looking for, what your competitors are doing, and so forth.
You will need some brand analysis work if you haven’t taken a hard look at your market and competition in a long time. Brand Strategy is often overlooked but it’s something that can mean the difference between success and failure as you move forward into brand systems. So what do you need? Journalist Dares to Call Chanel a ‘Dusty’ Brand. Chanel is a unique brand in that it’s seldom trashed. Critics love it, Karl Lagerfeld is God, and Lauren Conrad remains the envy of every girl in suburbia with a dream and “Juicy” plastered across her ass every time she’s photographed with a quilted Chanel handbag on her arm. Mark Ritson knows this, but dares to write in Marketing Week that the label has become “dusty.” Of all the criticisms you can level at a luxury brand, dusty is perhaps the most devilish. The great luxury brands are unusual in that they are much older than the clients they currently target. For each to survive must practice the art of constant brand revitalisation — a delicate process in which centuries of heritage is carefully balanced with contemporary rule breaking.
Statistics exist to back Ritson up: According to Millward Brown’s Brandz valuation, Chanel lost 11 percent of its brand value over the past year while Louis Vuitton, Hermès, and Gucci all gained. 1. 2. 3. 4. Chanel's luxury dream is turning to dust | Opinion. The world of luxury branding is one of great paradox. It is a place where tradition and creativity collide. Where ancient founders and youthful models meet and make magic together. Where impoverished artisans rise to become emperors of incredible fortunes. For marketers, the world of luxury holds a special place because it represents the origin of brand management. The modern discipline of brand management is officially accredited to Procter&Gamble and a memo written in 1931 by Neil McElroy. But long before McElroy was born, and even before P&G was founded, the business of brand management was being practiced and perfected by the founders of the great luxury brands. Among those great names, few shine brighter than Gabrielle “Coco” Chanel.
As a lover of brands and someone who has worked for a decade for some of the biggest luxury houses as a consultant, I always gain inspiration from a local Church of Chanel. The film industry has certainly not helped. La Joaillerie Louis Vuitton révélée par Lorenz Bäumer Bague Ornement Tribal - Louis Vuitton et Lorenz Baumer – Made in Joaillerie. Chaîne de NetinfluenceChannel. ETUDES UNE MARQUE SERA UTILE OU NE SERA PAS » « Une marque sera utile ou ne sera pas » Publié le 13 janvier 2010 Un consommateur impliqué, des marques utiles et une vraie interactivité entre les deux : voilà le monde qui se dessine selon une étude Euro RSCG effectuée en France, Grande Bretagne et aux USA.
On ne vous apprendra rien, notre planète est en crise. Mais s'agit-il du début d'une nouvelle ère, ou juste un mauvais moment à passer ? La réponse dépend en fait du pays interrogé. Pour les Britanniques (56%) et les Américains (54%), pas de doute, la crise est financière. Les Français sont en revanche convaincus que nous sommes confrontés avant tout à une crise du capitalisme (37%) et à une crise de société (21%) Et si le mot qui décrit le mieux leur état d'esprit est celui d'inquiétude comme pour leurs voisins, c'est surtout celui de révolte et d'injustice, qui correspond au plus près à leur état d'esprit (39% contre 22% en Grande Bretagne et 30% aux USA).
Alors comment les marques doivent-elles réagir ? Isabelle Musnik. What Matters Now: get the free ebook. [Update! Now available in a print edition, all proceeds to Room to Read. Thanks Bernie!] Now, more than ever, we need to shake things up. Now, more than ever, we need a different way of thinking, a useful way to focus and the energy to turn the game around. Here are more than seventy big thinkers, each sharing an idea for you to think about as we head into the new year. Here's the deal: it's free. Have fun. Here's a lens with all the links plus an astonishing array of books by our authors.
NEW BONUS: A different coop ebook, (click for free download) this time with contributions from authors that include JC Hutchins, Cory Doctorow, Joseph Finder and Chris Brogan. 20% of tweets about brands. Is the result of a Penn State study in the States. Researchers led by Jim Jansen, associate professor of information science and technology, and Twitter chief scientist Abdur Chowdhury looked at half a million tweets. 20% of them were apparently people 'asking and providing' product information. Assuming three million tweets a day, that would translate into 600k posts daily of direct relevance to brands. I initially found that % on the high side, though 'providing product information' is a definition that's wide enough to include any tweets about a product or service - I went to this restaurant today, I bought this mobile phone and so on.
I guess it is true that as a personal broadcasting system we do use Twitter to talk about stuff we buy or like / dislike a great deal. Case in point I've - almost unconsciously - made some kind of comment about four different companies since the weekend. Exemple de NOTE SUR UNE TENDANCE PROSPECTIVE / HIVING 2008. Exemple des TENDANCES BEAUTE INTER / résumé anglais 2005. Exemple des TENDANCES LUXE INTER / résumé anglais 2006. MOËT & CHANDON UNVEILED SCARLETT JOHANSSON AS THE FIRST FACE OF CHAMPAGNE AT FABULOUS "TRIBUTE TO CINEMA" EVENT.
25 March, 2009, London, U.K. /PRNewswire/ — Moët & Chandon, the champagne of cinema, last night introduced its highly-anticipated celebrity spokesperson at the brand's "Tribute to Cinema" gala at the Big Sky studio in London: the effervescent Scarlett Johansson. Always the legendary pioneer, Moët is the very first champagne House to introduce a Hollywood celebrity ambassador as the face of the world's most loved champagne.
Celebrating among the delighted and glamorous guest list was array of British and international movie stars and socialites, including Thandie Newton, Joseph Fiennes and Melanie Laurent. Moët's "Tribute to Cinema" theme infused every detail of the evening, which was held at London's Big Sky film studio. British and international celebrities arrived in "red carpet" attire and were elegantly greeted by House President Frédéric Cumenal. Moët and the movies are intrinsically similar, as both share magic with the world and make people dream. Welcome to a Fabulous Moët Celebration. Should we be afraid of foreign brands?:Global Positioning:Kamini Banga's blog-The Economic Times. As the rest of the world is slowing down, marketers look eastwards for growth. And that is where the next top global brands will come from - Asia and Emerging Markets, according to the Financial Times.
Top in the league tables are India with United Spirits, owner of Scotch whisky Whyte and Mackay, Latin America, the Middle East and China. India beckons, perhaps, more than others as AT Kearney ranks India as the best market for retail sales growth with an aspiring middle class demanding more global brands and styles.
What does it mean for our indigenous brands and business? India has a buoyant domestic market with brands big and small, and this is not the first time that they will be challenged. Post liberalization, global companies rushed in to market goods to the supposedly huge consuming class. Several years later, new, savvy Indian brands have emerged; Jet Airways, Titan watches, Taj, Oberoi, and Kingfisher among others. We will certainly win many battles but will we win the war? Médias & Publicité : Vuitton : "une forme d'équité entre la ...
INTERVIEW - Entretien avec Yves Carcelle, le président de la filiale du groupe LVMH, et Antoine Arnault, le directeur de la communication. Louis Vuitton a deux visages. D'un côté Madonna, shootée par Steven Meisel. De l'autre, Buzz Aldrin, le premier homme qui a marché sur la Lune, mis en image par Annie Leibovitz. D'un côté, les stars illustrant l'esprit d'une collection de mode.
LE FIGARO. - Louis Vuitton mise sur les égéries et les photographes les plus recherchés. Yves CARCELLE. - La rupture est intervenue en 1996. Pourquoi avoir misé exclusivement sur des stars ? Antoine ARNAULT. - Des stars oui, mais sans jamais les nommer ! Fortes de leur succès, ces campagnes ne pouvaient-elles pas porter aussi la notion de voyage ? A. Y. Comment arbitrez-vous les dépenses médias entre les deux campagnes ?
A. Mikhaïl Gorbatchev, comme vos autres ambassadeurs, a reversé une partie de son cachet à une association. Y. A. Avez-vous mesuré l'impact de votre campagne sur la perception de la marque ? A. Luxury-Goods Makers Brandish Green Credentials. Takashi Murakami Creates an Anime for Louis Vuitton | Design & Innovation. You already know some of Takashi Murakami's collaborations with Louis Vuitton: He's the man behind the multi-colored logo bag that became one of the brand's best sellers a couple years back--endlessly knocked off and toted around by Paris Hilton, among others. Now, he's just unveiled his newest work for the brand, Superflat First Love, an anime short that celebrates their six years of collaboration.
Anime-master Mamoru Hosoda directed the film, working from Murakami's ideas and characters, which have recurred throughout his work. There are of course all kinds of charmingly surreal touches, and, of course, a magic portal that happens to be hidden inside an iconic LV trunk: It's actually the second anime that Murakami has created for Louis Vuitton, working alongside Hosoda. Previously, they created Superflat Monogram: In case you're wondering, "Superflat" is the term Murakami has applied to the art movement that he founded.
[Via Shape + Colour] Creating Cults and Cultures With Design | Powers of Design. I can't possibly write for a week about design without bringing up Apple. Has a single company outside of the fashion world consistently produced such an impressive collection of offerings that have been both successful and adored? This week's iPhone 3G S is no different. Their brand and products and software are beautiful, wonderful, delightful. But it's really a shame that they are so successful. Why? Because everyone wants to recreate what they have done, but it's never replicable in the same way. That's because the secret to Apple's success is embedded in the personality of Steve Jobs. Sure, it's an oversimplification. So what do we tell companies who come to us, dying to get their own iPod design? First, is design on the CEO's list of legacy objectives?
I'll save the second question for when we set up that meeting. There are companies that have achieved quite a lot of success without Steve Jobs at the helm. La beauté fin de siècle - Le Magazine-Litteraire. Histoire de la cosmétique - Maquillage yeux, mascaras - auFeminin.com. Beauty by the Decade. The History of Cosmetics. This paper was written by Ty Narada for Dr. Kosso Cosmetics have been used for as long as there have been people to use them. Face painting is mentioned in the Old Testament (Ezekiel 23:40) and eye shadow was used in Egyptian burials dating back to 10,000 BC (Llewelyn) The word "cosmetae" was first used to describe Roman slaves whose function was to bathe men and women in perfume. (Keville, Green) Since the Egyptians, each subsequent civilization invented unique words that referred to cosmetics and fragrance as one science, but the science eroded after Rome.
Anthropologists speculate that primitive perfumery began with the burning of gums and resins for incense. Richly scented plants were fused into animal and vegetable oils for ceremonial anointings and for pleasure. As early as 10,000 BCE, men and women used scented oils and ointments to clean and soften their skin and mask body odor. Cosmetics were an inherent part of Egyptian hygiene and health. Bibliography. The History of Cosmetics – A Vanity Fair | TheHistoryOf.net. VADS: the online resource for visual arts - Design Council Slide Collection. By sector - Path to recovery begins with gold-lined step, say luxury goods makers. Le magazine mixte du luxe et des tendances. Agenda Inc. - Belief strategy for luxury brands. Reports - High quality can beat the credit crisis. Reports / Global Brands. Reports / Business of Luxury. Companies / Personal Goods - Japanese fall out of love with luxury. Luxury | Web 2.0 | Consumer | Allurent | Website | Interactive | Online | Blog | Brand | Customer | Organic | Internet| brands | brand | branding news.
France | Luxury Brands | Paris | Couture| brands | brand | branding news. Interbrand | BusinessWeek | 2008 Best Global Brands | brandchannel| brands | brand | branding news. Magazine Brands | Branding Magazines | Publishing | Niche Magazines | Niche Magazine Brands | Newspaper Brands | Branding Newspapers || brands | brand | branding news. BRIC | Brazil | Russia | India | China | Beauty Brands | Branding Beauty| brands | brand | branding news. Welcome to Brand AirTime. Branded Entertainment News. Even Fashion Giants Chanel and LVMH Forced To Trim Their Budgets. The Surprisingly Successful Marriages of Multinationals and Social Brands.