6 Secrets of Press Release SEO « PR Hub. You’re in the Information Business Global markets. 24-hour news cycles. Streaming media, social media and all the rest. From the boardroom to the pressroom, your company’s conversation with the world never stops. And that’s where the mission of NASDAQ OMX Corporate Solutions begins. Manage and Master the Two-Way Flow of Information Guide your audiences through our unmatched suite of advanced technology, analytics and consultative services. Around the globe, organizations rely upon our solutions to maximize the value of their work—from investor relations and corporate governance to public relations and communications.
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Statistics Highlighting the Importance of SEO Press Releases. In the past, we’ve touched on the subject of optimizing your press releases for the search engines. As press release distribution has shifted steadily toward an online activity and with more companies placing news rooms on their websites, it’s become increasingly important to optimize your press releases to drive more search engine traffic and to attract targeted customers.
However, there are still some who are skeptical about the whole idea of the SEO press release. And they have good reason. Make no mistake. The SEO press release has become synonymous with spam over the past few years due to free press release directories and shady marketing tactics, but that doesn’t mean all optimized press releases have to be this way. If you’re still on the fence about SEO press releases, consider these statistics gathered from PRWeb. 80 million people get their news online every day100 million people use search engines every day64% of journalists use Google or Yahoo! The bundle includes: 10 Ways to Make Press Releases More SEO Friendly.
Sarah Evans is the director of communications at Elgin Community College (ECC) in Elgin, Illinois. She also writes a PR and social media blog. On an average business day, more than 2,000 press releases are distributed by the five leading wire services in the United States – Business Wire, Marketwire, PrimeNewswire, PR Newswire, and PRWeb. What can you do to set your press release apart from the pack and allow your target audience to find you? Implement the use of search engine optimization, or SEO.
To put it simply, when someone Googles you or your company, where do you show up in the search results? SEO allows you to: • Garner media coverage• Create quality keyword anchor backlinks for your website. While the use of SEO leads to increased visibility and ultimately more views of press releases, it is imperative to remember that you write first and foremost for YOUR AUDIENCE – the most important “traffic” of all. 1. Regardless of SEO, you need to tell your story for your customers. 2. 3. How to Write Press Releases for SEO. SEO Press Releases: How to Write them and Where to Submit Them.
Press releases have a definite flavor, style, and premise that differs from other types of published media. In this section, we’ll talk about: Press release topicsVoiceQuotesParts of a press release Choosing Press Release Topics Many clients that I talk with wrongly assume that they don’t have anything newsworthy to talk about. Your news doesn’t need to be earth-shattering to be newsworthy. New product/service/programNew published report/e-book/interviewNew strategic partnership or hire If you think about it, you can probably take some of the things you are already doing and turn them into newsworthy press release material.
Let’s say that you observed by looking at your blog stats that readers that come to your blog from social media sources tend to stick around longer than from direct search engine traffic. If you challenge yourself to produce one press release per month, you will likely start thinking differently about how you conduct your business. Voice Getting Rid of “You” Press Release SEO: Writing Press Releases Effectively for Search Engines. Search engines continually update the algorithms they use to index, categorize and rank online content, and the SEO landscape is far different today than it was several years ago. Each day, customers ask our advice on how to generate online visibility for their press releases. So, here it goes: Write for people, not machines. The days of structuring content first and foremost for search engines are over and gone. You no longer need to repeat the same keyword over and over in the text, to achieve perfect keyword density.
“Exact-match links” – anchor text links that use precise keyword phrases – are no longer an important requirement. Rumors are rife in the search world of yet another big shake up of Google’s search algorithms, but whatever happens, one principle remains constant: great content written with a specific audience in mind is good SEO and will increase your chances of being found. 1. Here’s the problem an unfocused message can create. Who is the audience? 2. 3. 4. 5. SEO Tips for Press Release Writers. Building search engine optimization into your organization’s public relations workflow can significantly boost the results your online press release generate. And anymore, SEO also means tailoring press releases for sharing in social networks.
The connection between social media, search engine optimization and public relations continues to grow in significance, and provides real opportunity to reach and engage wider online audiences for communicators willing to pay attention to a few important details, including: Disciplined selection of keywordsStructuring press releases with search engines and social networks in mindSpecific use of anchor text linksIntegration of SEO practices into the PR workflow – including offline pursuits.
Keywords Much ado has been made about the importance of keywords in SEO circles, and rightfully so. The implication for communicators? Here’s why doing so is important. Building discipline around keyword use is something more PR departments need to do. Headline: A Quick And Complete Guide To Press Releases For Seo. How to score BIG in Google. Writing for the Web: SEO for News Content. 10 SEO Tips Public Relations PRSA09.