Royal Wedding and Social Media
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Royal Marketing : zoom sur le dispositif social media de la Couronne #rw2011 : SMC FRANCE – Social Media Club France
Si la cérémonie du mariage du prince William et de Kate Middleton devrait drainer, tout autour du globe, quelque 2 milliards de personnes devant leur poste de télévision, le Wall Street Journal estime à près de 400 millions le nombre d’individus qui suivront l’événement sur le web. Un chiffre impressionnant qui témoigne des nouvelles habitudes de consommation média d’une audience de plus en plus connectée. La famille royale ne s’y est pas trompée. Elle a mis en place un important dispositif numérique afin de multiplier les points de contact avec son public, avant et pendant la cérémonie du 29 avril, notamment par le biais des médias sociaux. Le SMC a passé en revue cette stratégie avec l’aide de deux de ses membres.
The Royal Wedding – A Digital Marriage for our Convenience? | Social Media Today
By far the biggest event of the year and possibly of the decade, the Royal wedding has received immeasurable attention globally with a vast array of media coverage. Perhaps this is unsurprising considering it concerns the future King of England. But significantly, it is also the first Royal wedding to be fully digital and interactive - across the internet and through social networks, digital PR teams and journalists have barely been able to keep up. This has massively broadened opportunities for people to experience it, in just the way they want to. Like no other Royal event in history, the tone was set when William and Kate’s wedding was announced via the Clarence House official Twitter feed , even before the news was uploaded to the Royal website . The whole process has subsequently been highly technical as the Royal household has embraced social media with information and details posted on their various social networks.
Crédit: REUTERS/Olivia Harris MISE A JOUR: Oui, le mariage royal a battu tous les records de commentaires sur les réseaux sociaux. Le pic a été atteint, en ce vendredi 29 avril 2011, avec 15.000 tweets par minute dotés du hashtag #royalwedding dans le monde, selon ABC News ( 13.000 tweets par minute selon USA Today). En France, le visionnage de l’union princière sur les télévisions de l’Hexagone a généré plus de 13.000 tweets francophones lors de cette journée spéciale, concluent le cabinet Novédia et le site DevantLaTele.com. Le mariage du Prince William et de Kate Middleton est-il le plus gros événement «live» que le Web connaisse?
W.I.P. (Work In Progress) » Le mariage royal de la télévision et de Twitter
Is Social Media Ready for The Royal Wedding? | Mobile Marketing Watch
On June 25th, 2009, the Internet “almost broke,” one journalist famously commented to Bloomberg following the death of pop music icon Michael Jackson. From social media platforms to major online entertainment sites, the digital world was rocked to its core by what many consider to be the biggest entertainment story of the modern mobile era. That could all change in the coming hours, as the world braces for the royal wedding, an event that may be viewed by as many as two billion people worldwide. As a result, countless people – from media professionals to ordinary online media junkies – are wondering if social networking sites and the mobile web in general are up for the monumental challenges associated with so many spectators turning to their mobile devices and computers to behold the royal ceremony. For authorities in the UK, however, the prospect of social media sites crashing isn’t a concern. In fact, it would actually be a good thing.
Effectiveness of Social Media: Royal Wedding vs. Bin Laden [INFOGRAPHIC] | Logo Talks
by Otba Mushaweh | Posted in Articles | No Comments » Branding is vital when it comes to social media. Last month, two of the hottest and biggest news that grabbed the headlines all over the world were the Royal Wedding and the death of Osama bin Laden . So how does the branding of Royal Wedding? and how the Social Media coverage the death of Bin Laden?
HOW TO: Follow the Royal Wedding Online
If you haven’t heard, the UK’s Prince William and Catherine (better known as Kate) Middleton are getting married at Westminster Abbey in London on Friday, April 29. (We assume you have.) It will be easy enough to follow along on TV with nearly every major news network running of hours of coverage ahead of the wedding which takes place at 10 a.m. BST (9 a.m. GMT, 2 a.m.Hello, we are social. We’re a global conversation agency, with offices in London, New York, Paris, Milan, Munich, Singapore, Sydney & São Paulo. We help brands to listen, understand and engage in conversations in social media.
The Royal Wedding in social media / we are social
Perhaps the most memorable royal wedding to date is that between Prince Charles and Lady Diana Spencer who got married on the 29 th of July, 1981 at St Paul's Catheral before an invited audience of 3,500 and an estimated global TV audience of 750 million. Fast-forward to 2011, about 30 years later and we are about to witness the first social media royal wedding between Prince William & Catherine Middleton, which could become the most memorable royal wedding of all time. William is second in line to the throne and marrying Middleton will make her the next Queen. Apart from news coverage that could attract viewership from more than 1 billion people around the world, it is expected that people all over the world will be tweeting, facebooking and blogging on the day of the Royal Wedding. Already, discussions about the Royal Wedding have taken over social media.
A Royal Wedding in the age of social media
With hours to go until the Royal Wedding , online buzz surrounding the big event has surpassed the chatter that surrounded the Egypt uprising and the Japan earthquake. New stats gathered and analyzed by Webtrends reveal that the world simply can’t stop talking about the Royal Wedding (not that you needed us to tell you). According to the web analytics company, people have sent 911,000 tweets in the last 30 days, or just a little more than 30,000 tweets per day, which accounts for 71% of the buzz Webtrends tracked. For comparison, there were approximately 217,000 Facebook status updates and 145,000 blog posts about William and Kate’s big day. And while you may think most of the social buzz surrounding the royal nuptials is coming from the UK, think again. Webtrends says that a whopping 65% of tweets, blog posts and Facebook updates are coming from the U.S., while 20% are coming from the UK.
The Social Media Buzz Behind the Royal Wedding [INFOGRAPHIC]
"Pour nous, le mariage est un mélange de Noël et de 14 juillet", déclare le Français Bruno Barba, chargé des relations avec la presse à Selfridges. Dans ce grand magasin situé au coeur de la capitale britannique, les stands mettent la cérémonie royale à l'honneur. "Cela nous a permis de remettre en valeur les produits nationaux." Les allées bariolées de drapeaux débordent de memorabilia , ces souvenirs kitschs dédiés à l'événement. Assiettes, nappes, bières Kiss me Kate , tasses..."On a vendu tous les sacs à vomi, baptisé Throne up , c'est notre best-seller.
