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Innovation in Open Networks - Creative Commons, the Next Layer o

http://joi.ito.com/weblog/2009/10/30/innovation-in-o.html A few months ago, McKinsey & Co. asked me to write an article for their online magazine What Matters . The edited article, " Creative Commons: Enabling the next level of innovation " was just posted to their site.
As more and more brands are moving all of their ad spend online, defining how influence affects their return on investment is necessary and must be done as soon as possible.

Social Media Influencers are not Traditional Influencers | Brian

http://www.briansolis.com/2009/11/social-media-influencers-are-not-traditional-influencers/

Going to Extremes to Build App Store Buzz - BusinessWeek

Brian Greenstone, CEO of Pangea Software, wanted some publicity for the games his company designs for use on the iPhone. http://www.businessweek.com/technology/content/sep2009/tc2009097_254213.htm
http://www.readwriteweb.com/archives/google_adds_place_ranking_system_should_yelp_be_af.php

Google Adds Place Ranking System, Should Yelp Be Afraid?

A few months ago, Google rolled out Place Pages with the lofty vision of creating a Web page for every place in the world.
Computerworld - It's that time of the year again, when we all settle in to soak up the warmth of a laptop while admiring the LED shimmering with holiday cheer. And that means it's time for me to take a look at what's going to happen in mobile technology in 2010. http://www.computerworld.com/s/article/9142303/Opinion_The_year_ahead_in_mobile_Mobile_services_and_fewer_platforms

Opinion: The year ahead in mobile: Mobile services and fewer pla

Foursquare Launches Location Check-ins for Facebook

Now that Foursquare has money in the bank , the New York-based startup is starting to quickly launch updates to its increasingly popular mobile location-based game. http://mashable.com/2009/12/15/foursquare-facebook/
http://radar.oreilly.com/2009/12/government-20-five-predictions.html

Government 2.0: Five Predictions for 2010-12 - O'Reilly Rad

Under no pressure from anyone, I’ve forced this obligatory “end of year predictions” post upon myself. People always ask me where I think Government 2.0 is going anyway, I may as well get some writing mileage out of it, right?
Rather, now, monologues need to be replaced by dialogues; formal market research needs to be paired with attentive listening; "advice" is offered round the clock; participation in social media is now table stakes; and customers and prospects who have always trusted friends to help them make decisions often have a huge network they can carry around with them to consult. What you plan and execute from headquarters can be either reinforced or undermined by what you don't plan and execute. Transparency is no longer an elective. http://www.marketingprofs.com/articles/2009/3247/brand-control-to-major-tom-the-new-rules-of-brand-management

Brand Control to Major Tom: The New Rules of Brand Management :

A Word About Twitter Commercial Accounts | CoTweet

Many people have asked us about Twitter’s planned commercial account offering and what it means for CoTweet.
Greg Kumparak is the Mobile Editor at Techcrunch. Greg has been writing for the TechCrunch network since May of 2008. Greg was born just outside of San Jose, and now lives in the East Bay of California. → Learn More

Myxer Launches MobileStage, A Mobile Marketing Platform For The

Looking through Apple’s App Store, it’s easy to get lost in the numbers. From December 2008 to November 2009, some 90,000 apps arrived in the online store, bringing the total number of mobile applications available for your iPhone or iPod touch to more than 100,000.

039;s 2009 App Gems Awards | Software | iPhone Central | Macworl

Foursquare + Square = Killer Small Business Social CRM « I’m Not

Parker Smith wrote a piece that got me thinking. In Foursquare: Democratizing the Loyalty Program , he posits that Foursquare could be the loyalty program provider to small businesses.

The Fight For Data Intensifies | Regular Geek

In a not so surprising move, Google finally released a URL shortener .