Social Media For PR: Why It's Vital You Embrace It - Onlin. Recently, I presented at PubCon on the intersection of social media and PR.
The session title was “experts on PR and Twitter,” however the session description went on to discuss a variety of networks. Therefore my interpretation was to speak on the intersection of social media and PR, and not just PR and Twitter. The social web is far more than just Twitter, and if Twitter is the extent of your participation you’re missing out. Lee’s diagram of social media and channels of distribution presents a visualization of a strong approach, where the centerpiece is a blog. The centerpiece could be anything of course, not just a blog – but the essential element is that it’s a place you control and not an external network. Additionally, while today we speak about channel-specific PR or marketing, the future will be different.
A quote from William Gibson adds clarity to this: image credit: will lion via flickr Segmentation will end when the digital divide is bridged. 9 Digital Trends For 2010. 1: Facebook replaces personal email Question: Google has it, Hoover has it (in the UK anyway), TiVo had it, lost it and has somewhat got it back.
Xerox had it, but nobody really cares anymore. So what is it? It's when a brand name becomes the verb associated with its use. So rather than searching, you Google, or TiVo when digital recording a television show. The newest one would seem to Facebook, although it has too meanings. 'I Facebooked you' could mean that you the person has added you as a Facebook friend or they sent you a private message though Facebook. So the interesting and overlooked disruption of Facebook is its displacement of personal email as a communication tool. 2: Open source software starts making proper money, thanks to the cloud There's something starting to happen within the open source software world.
Is PR Dead? In my presentation at the Inbound Marketing Summit yesterday, I had a slide asking the question "Is PR Dead" that stirred up a lot of discussion .
It's a worthy topic, so I thought I'd talk a bit further about the topic in long format (i.e. more than 140 characters). I have worked with a bunch of PR firms over the years. Their primary value is that they have relationships with the handful of journalists in your sector that they can interrupt on your behalf to increase the likelihood that your story will be written about. Traditionally, this model has served the journalists well and the customers well. However, in recent years, a couple of problems have arisen in this model.
So , is pr dead? 1. 2. 3. 4. 5. So, what do folks think? I spent a whole chapter in the Inbound Marketing Book on the topic of how to select a modern, inbound PR firm, so if you are interested in this topic, check it out. - Brian Halligan Inbound Marketing Kit. 50 Free Press Release Submission Websites.