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The Three Things Spotify Needs to Do
Spotify is certainly the darling of the moment. In the close to a decade that I’ve been covering the digital music space for Jupiter, and now Forrester, I have seen oh so many services come and go. I’ve seen far fewer grab the limelight and hold it in the way Spotify is currently doing so. In fact the only other digital music service that has ever sustained the same pulling power as Spotify is Apple’s iTunes.Dear Twitter friends, I ask you to consider joining me in a noble experiment to prove the transformative power of music. If we're successful, an amazing musician, supported by us, will be trained for a year to lead a music program in an American inner-city area, similar to the world-acclaimed El Sistema youth orchestra program of Venezuela. To understand the power of this idea, please do the following: 1) Spend a few moments watching this astonishing youth orchestra performance.

