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The Future of Geo-tagged Marketing, Now - Advertising Age - Digi
Just a few short years ago, if you had asked most marketers about the future of mobile, their nirvana most likely would have been a consumer strolling down the aisle of her local grocery store receiving text messages offering 50 cents off a bottle of ketchup or jar of peanut butter. But not so much today, as industry heavyweights and upstarts like Google , Facebook , Twitter and SimpleGeo are racing to map out a digital, geo-tagged future where our physical and virtual worlds will increasingly collide. Soon a simple coupon delivered via SMS or Bluetooth will seem like an idea from a different era, like Pong or the Hula Hoop. Everyone, it seems, is looking to take advantage of the demand for location-based services created by GPS-enabled devices, such as Apple's iPhone and Google's Android 2.0 . Even desktop operating systems, such as Windows 7 and Mac OS X Snow Leopard will soon contain location-awareness features -- so too will browsers, as we've seen with the latest Firefox releases .
Social media is an important component of any successful digital marketing strategy. However, with the services themselves consistently changing metrics on the back-end (like Facebook and YouTube) – how does an online marketer measure success in 2012? April Wilson, a featured blogger and CEO of Digital Analytics 101, is here to help understand how to measure, monitor, and optimize your social media ...
Affiliate Links In Twitter Will Sink Marketing To A New Low | ja
Banner Ads=Music to Dadas Ears : By Heather Fletcher : Target Ma
Challenge: Boost customer acquisition. Solution: Interactive banner ads from which consumers can download music directly without being forced to leave the site on which they were originally browsing. Results: Improved ROI, which is leading to expanded testing and a probable larger rollout. Fans watching an online video of indie rock band Black Kids’ lead singer Reggie Youngblood may prefer to continue learning how he became obsessed with music through cassette singles rather than be rerouted to a music download site. Dada Entertainment, based in New York, figured as much, so it teamed with Tailgate Technologies of London to deliver interactive banner ads.