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We are seeing a lot of activity in the world of advertising technology — from funding rounds to new product launches — but it’s not all good news, and inevitably consolidation is coming, too: Peer39 , an adtech provider based in New York and Israel, is getting bought by offline and online ad management and ad distribution company DG . The price: $15.5 million — roughly about half of what Peer39 had raised from investors over the course of six years. The cash-and-stock deal will see DG pay $10 million in cash, with the rest in shares, as well as a $2.3 million earn out payment, the companies noted in a statement . → Read More
Twin Towers seen once more via Augmented Reality iPhone app
A German researcher from RTT wowed the audience at Nvidia’s GPU Technology conference by staging a visual illusion. In a demonstration of “augmented reality,” the researchers showed how they could point a video camera at a car wheel and then show that wheel in a video. In the video, the wheel can be enhanced with computer graphics. You could, for instance, show in the video what different types of car wheels would look like on your Ferrari.
Augmented reality could help with ordering your Ferrari’s wheels
Augmented Reality One Step Closer to Coming True - It could pote
When most people say augmented reality, they immediately think about video games, where this system could make the gaming experiences much more rich. Television and movies jump to mind immediately afterwards, but researchers are now imaging a use for AR that surpasses all that. They argue that a large number of car crashes nowadays happens because of blind spots, where drivers cannot see other cars coming in from around the corner.As the sensors and chips in portable electronics become more powerful, augmented reality (AR) is starting to give consumers new ways to blend virtual and real-world information. The iPhone and devices powered by Google's Android OS already have some AR apps , but these are mostly limited to overlaying directions or tourist information on a view of the real world. At this week's International Symposium on Mixed and Augmented Reality ( ISMAR 09 ) in Orlando, Florida, leading researchers will present systems designed to push the boundaries of AR--allowing users to interact with and manipulate virtual data, share real and virtual space with others, and see real time information around them. Researchers in the Human Interface Technology Laboratory at the University of Canterbury in New Zealand have developed a system that brings sketches to life with AR.
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The Secret Ingredient Is Love Augmented Reality - Augmented real
The confections look innocent enough—slightly geometric renditions of Vanilla Refrigerator Cookies from The Joy of Cooking . But hold these cookie markers under a webcam with some accompanying software, and you get this: Remember back when butter, flour and sugar were enough? Now the American appetite has grown so vast that we'll be consuming Pokémon, movie advertisements and Nascar figurines in no time. Just wait for it: A bowl of Cooler Ranch Doritos topped with Cialis coupons is just an ad campaign away. [ Mike Clare and Tellart via MAKE ]
Augmented games: In this game, developed by researchers at Columbia University, a player holds a flat board and sees three-dimensional objects projected onto it through a head-worn display. The player tilts the game board to control a virtual ball. Augmented reality (AR), which involves superimposing virtual objects and information on top of the real world, may be coming to a phone near you.
Technology Review: What's Augmented Reality's Killer A
If one reads the articles and watches the videos on Youtube, one cannot deny the futurisic and science fictional touch that Augmented Reality brings along and fires up creativity and innovativity. Think of (mobile) Augmented Reality applications that are location based-centric, guiding tourists on their vacation, enriching the experience they undergo. A system that is already build, called Wikitude is just the beginning, they plan to create a community, whose members can add information to the database. The opportunities for the travel world are immense, be it for mobile Augmented Reality applications or in Cultural institutions like museums that enrich the Past with Augmented Reality.