Innovation in Open Networks - Creative Commons, the Next Layer o. A few months ago, McKinsey & Co. asked me to write an article for their online magazine What Matters.
The edited article, "Creative Commons: Enabling the next level of innovation" was just posted to their site. Following is the unedited original version. Social Media Influencers are not Traditional Influencers. InShare7 Source Guest post by Damien Basille, follow him on Twitter | Read his blog.
Going to Extremes to Build App Store Buzz. Software developers are going to great lengths to get their wares noticed at the Apple (AAPL) App Store.
Brian Greenstone, CEO of Pangea Software, wanted some publicity for the games his company designs for use on the iPhone. So he hired Reverb Communications, a public relations agency, to get the word out. Reverb drafted press releases, provided marketing advice, and helped put Greenstone in touch with reporters who cover gaming. And in the section of the online storefront where users can append comments about an application, Reverb employees posted glowing reviews of Pangea games. MobileCrunch, the blog that initially reported the reviews, accused Reverb of acting unscrupulously—an allegation Reverb denies. "Differentiating Factor:" Marketing The crush to get noticed on the App Store has spawned a cottage industry for PR firms and marketing agencies eager to help software developers sell more apps. Google Adds Place Ranking System, Should Yelp Be Afraid? A few months ago, Google rolled out Place Pages with the lofty vision of creating a Web page for every place in the world.
In addition to a map-view of local businesses, users can access hours, transit stops, reviews and geo-tagged photos. Opinion: The year ahead in mobile: Mobile services and fewer pla. Opinion December 15, 2009 10:02 AM ET Computerworld - It's that time of the year again, when we all settle in to soak up the warmth of a laptop while admiring the LED shimmering with holiday cheer.
And that means it's time for me to take a look at what's going to happen in mobile technology in 2010. My short answer is: a lot, but if you want details, here are my five predictions for the coming year in mobility. Mobile services will gain importance over applications -- Mobile applications have caught everyone's attention, and understandably so; it's an important market. Seth Godin's Free Book and the Future of Intellectual Prope. By Chris Meyer & Julia Kirby | 3:31 PM December 15, 2009 Nonfinancial rewards.
That’s not one of the big terms explored in a new publication called What Matters Now — and that’s odd, because everyone contributing to it clearly believes in them. When Seth Godin invited us to participate in his latest publishing project, a cobbling together of passionate missives into a single .pdf file, we took interest on two levels. Blog Archive » Experiment in crowdsourcing attempts to buy a b.
Ever wanted to own a beer company? Well as a result of a social experiment in crowdsourcing being run by several PR firms, you may now have the chance. With an asking price of $300 Million, it will take just a little coordination to pull off the gig. The Buy a Beer Company website describes the pledge process: Foursquare Launches Location Check-ins for Facebook. Now that Foursquare has money in the bank, the New York-based startup is starting to quickly launch updates to its increasingly popular mobile location-based game.
The service recently released their API, paving the way for nifty apps that reimagine location data, and they've pushed their app into 50 new cities around the globe. Today, Foursquare is cozying up to the world's most popular social network, enabling users to automatically share their check-ins, mayorships and unlocked badges with Facebook.
Foursquare's new Facebook integration currently only works for BlackBerry and Android devices (and via mobile web), but it will be supported once version 1.4.3 of the iPhone app is approved by Apple (the app has already been submitted for approval). Government 2.0: Five Predictions for 2010-12 - O'Reilly Rad. Under no pressure from anyone, I’ve forced this obligatory “end of year predictions” post upon myself.
People always ask me where I think Government 2.0 is going anyway, I may as well get some writing mileage out of it, right? So, here are some non-exhaustive, somewhat creative, and entirely debatable trends and ideas that I foresee taking shape in the next three years or so. Why the next three years? Well, it’s hard to predict what will happen within a year – there are too many strange short-term factors, like natural disasters and Congressional behavior (but I repeat myself). Brand Control to Major Tom: The New Rules of Brand Management : Yes, the new age of extreme participation is a challenge for brand managers.
A Word About Twitter Commercial Accounts. Myxer Launches MobileStage, A Mobile Marketing Platform For The. 039;s 2009 App Gems Awards. Looking through Apple’s App Store, it’s easy to get lost in the numbers.
From December 2008 to November 2009, some 90,000 apps arrived in the online store, bringing the total number of mobile applications available for your iPhone or iPod touch to more than 100,000. It’s a little bit overwhelming. We’re here to help. We’ve spent the past year looking at as many iPhone apps as possible to find the ones deserving of accolades. We’ve come up with 20—one for each slot on your iPhone’s home screen—that cover a wide array of categories. Best Messaging App: BeeJive IM Apple may not have deigned to include native instant-messaging support for the iPhone, but that’s just more opportunity for third-party apps like BeejiveIM ( ). Best Photo App: Best Camera Part image editor, part social media tool, Best Camera ( ) reminds you that taking photos should be fun. Best Notification App: Boxcar Best Painting App: Brushes Best News App: CNN Mobile Best Book App: Eucalyptus Best Casual Game: Flight Control.
Foursquare + Square = Killer Small Business Social CRM « I’m Not. December 14, 2009 by Hutch Carpenter Parker Smith wrote a piece that got me thinking. The Fight For Data Intensifies. In a not so surprising move, Google finally released a URL shortener. To start, it is available in the Google Toolbar as well as Feedburner. This will likely spell doom for TwitterFeed unless they come up with some seriously interesting features.
What will be the major trends in mobile marketing in 2010? - Mob. By Giselle Tsirulnik December 15, 2009. Status. How To Monitor & Track Google's Real-time Search via @D. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This past week saw the launch of Google's real-time search and quite frankly everyone flipped out. RT @jowyang: URL shorteners offer distributed social media analy. Google Real-Time Irrelevance. Google decided to show real-time search results for some popular queries, but the implementation failed miserably. Google forgot to focus on relevancy and started to show irrelevant results from Twitter.
Just because someone posts uninteresting messages about a popular topic doesn't mean that the tweets are suddenly relevant. Google Releases API for Cool Visualization of Data Mashups from. Apple Moves Toward Music As Service. Live Video Streams Go Mainstream. 8 Years Later, the Blogging Goes On – GigaOM. Why James Chartrand Wears Women's Underpants. 3 New Forms of Search That Google is Working on Now. Aloqa - a new mobile recommendation engine. Aloqa is a mobile services company that recommends Facebook friends around you and things to do. Making URLs shorter for Google Toolbar and FeedBurner. Facebook Testing New URL Shortener, fb.me. URL shorteners, like bit.ly, have become a popular way for people to share links on Twitter while taking up as few of the allotted 140 characters as possible. Beyond the touchscreen, Synaptics announces new way to interact. RT @Scobleizer: My interview of which is best positioned to take. Blackbox Republic. Digital: Social-Media Guru David Armano Heads to Edelman - Adver.
Good read! RT @ambercadabra Driving Social Media From Behind the. Why Tablets Will Kill Netbooks - PC World. Maybe Googlers Eat Their Own Dog Food, But Will It Be Tasty to A. Is Design Research Useless for Innovation? â Playpen. The Pivot: How Moo Got It Right & Became Profitable – GigaOM. Packrati.us = Twitter + Delicious. Google Is Failing More - John Battelle's Searchblog. Gill Linton: Fast Fashion is For Losers. Creative Strategist Journal - Culture, innovation, marketing,