8 Ways Gen Y Can Impact HR. We are a flawed generation – a generation lacking many of the characteristics that our predecessors hold dear. We are a talented generation – a generation that yearns to explore, expand and make an impact on the workplace. Whatever your take … whatever your stance, Gen Y has something to offer the modern-day profession of HR! 8 Ways Gen Y Can Impact HR Resistance to authority – This can be valuable in the HR profession because they consistently need to stand up to the highest forces (and lowest) in any situation. HR realizes that they belong in any given situation because they have a right to protect the company – internally and externally.Documentation – Consider the fact Gen Y loves to collect everything about their lives and share with the world – a highly transparent group!
And they know how to document it! It’s important to note that this isn’t a post designed to point out why Gen Y is any better than another generation for the profession of HR. Photo Credit, Martino! Lean thinking in CRM and Social CRM. I first came across Lean thinking in CRM when I met with the COO of a large Dutch financial services company. At first I was sceptical, I had previously only associated Lean with Japanese automotive companies; particularly Toyota where the concept was created. But lights began to go on in my head when the COO described the application of Lean principles to customer-facing operations and I have been a fan of Lean CRM thinking ever since. Lean thinking starts with the customer With its supply chain origins, Lean stresses the importance of understanding customer demand, then “pulling” items through the supply chain. Lean encourages customers to “pull” value themselves Traditional CRM would see customer’s “pulling” value as being self-service.
Lean eliminates waste Lean works backwards tracking the value streams that enable customer value and eliminating waste. Lean focuses on standardising processes but allowing flexibility Lean drives a continuous improvement culture. What Social Followers Want. » Lâart de la segmentation en ligne. Dans un contexte où il devient difficile de s’adresser à tous les consommateurs de manière uniforme alors que la différence dans leurs intérêts et leurs attentes se précise, voilà que le Web apporte un souffle nouveau aux stratégies de segmentation. Il permet aux entreprises d’affiner leur connaissance des clients potentiels et de dépasser les limitations de la segmentation dite traditionnelle. Comment et pourquoi s’y intéresser? Pourquoi et quand segmenter? L’organisation d’offres de voyages personnalisés sera le prochain défi des intervenants touristiques et, pour ce faire, l’élaboration d’une stratégie de segmentation de marché devient cruciale.
Établir des sous-groupes de voyageurs homogènes ayant des similitudes permet de les approcher avec un discours et selon le canal qui convient le mieux à leurs affinités. Cela dit, il ne s’agit pas de segmenter pour segmenter et la réussite d’une telle stratégie doit répondre aux critères suivants: Comment segmenter? La segmentation à l’ère du Web. Company Results Brief | March 2010. Closing the Customer Feedback Loopby Rob Markey, Fred Reichheld, Andreas Dullweber and Barney Hamilton Most companies devote a lot of energy to listening to the “voice of the customer.” But the best listen right at the frontline. They don’t filter the feedback through centralised market research mechanisms. Employees receive evaluations from the people best able to render an appraisal—the customers they serve every day.
The employees follow up with willing customers in one-on-one conversations. Through active listening, they strive to understand in detail what customers value and what they can do to deliver it better. The strongest feedback loops aim to keep the customer front and center across the entire organisation. NPS categorises customers into three groups—promoters, passives and detractors. Gathering Feedback on the FrontlineSay that thousands of transactions occur daily between customers and frontline employees at your company. Managing IT to Win in the Recovery by Rudy Puryear. Les prémisses du marketing du futur. Aujourd’hui la plupart de vos pseudo-consultants spécialisés en marketing et autres agences de publicité obsolète vont vous vendre du marketing du futur à base d’expériences de marque interactives, de Twitter de marque (la nouvelle mode depuis 6 mois) et de réseaux sociaux (social media en langage marketo-bullshit – je vous ai déjà dit que les gens n’étaient pas des panneaux publicitaires).
Mais je ne crois pas que le futur du marketing se trouve dans ces artifices modernes tellement à la mode. L’une des incarnations du marketing du futur est par exemple le Storytelling de Vie de Produit (“Product Life Storytelling” marque déposée – non je rigole, on est au 21ème siècle). Une idée marketing qui risque de rebuter plus d’un annonceur traditionnel, et qui en fait donc un outil idéal de communication pour les petites marques audacieuses à petits budgets de publicité. Ubisoft a donc posté cette vidéo il y a quelques jours sur son compte Youtube. Ubisoft a bien compris ça. Sur ce site: Understand Your Customers' Social Behaviors.