Expert Review: Tony Hsieh on The End of Business as Usual. InShare150 What follows is an expert review written by Tony Hsieh, NY Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc. This book [The End of Business as Usual] covers an important concept for businesses everywhere. The future of business isn’t just about the latest technology, it’s about market disruption and how an organization recognizes and adapts to new opportunities. Without adaptation, businesses will fall to “digital Darwinism“, as Brian says. Consumer behavior is changing and, as Brian observes, we are witnessing the rise of a more connected and informed customer. At Zappos, one of our core values is “Embrace and Drive Change.” According to Brian, to reach and ultimately earn the attention of this new connected consumer, businesses have to establish a culture of change and innovation.
At Zappos, we realized over time the importance of culture and service. Please pick up The End of Business as Usual today… #AdaptorDie. Data: Composition of a Corporate Social Media Team. How are today’s social media teams structured? Ever wonder who’s behind those corporate Twitter and Facebook accounts? Think there’s more to it than an intern just tweeting haphazardly? This data, in the below graphic, is compiled from Altimeter’s recent survey to 144 global national corporations with over 1000 employees shows how today’s teams in 2011 are breaking down. This is the core team that operates the social media program within a corporation, often within corporate communications or a marketing function they will work with other business units. For very large corporations, they may be fragmented among many business units (the Dandelion model), and this data doesn’t even include agency, consultants, or even research firms who help out.
Finding: A Social Media Team Consists of Four Major FunctionsWhile the team size may vary, it’s important to understand the components of a team. Company size changes team headcount –yet ratios likely stay same. Does Your Executive Team Need To Tweet To Create A Social Business? Do you think you need to be an expert at something to inspire others? The methods of motivation and leadership are many and varied, but undoubtedly leading by doing is one of the more successful.
This especially seems to be the case in the technical world where we require our leaders to appreciate what we do, to talk our language and champion our cause to their peers. So new research by social software company Harmon.ie should be cause for concern for anyone with an interest in creating social businesses. The aim of the research was simple.
They wanted to find out how many Chief Information Officers (CIOs) were active on social media. Now of course you could argue that social business does not, and should not, sit within the IT department, but that discussion is for another blog. So do CIOs of the biggest companies share their thoughts on Twitter or hang out with their peers on LinkedIn? Maybe it’s a time issue. Does it matter? For me, yes, I think it does matter. What about you? Managers Need to Up Their Game with Social Media - Anthony J. Bradley and Mark P. McDonald. By Anthony J. Bradley and Mark P. McDonald | 11:47 AM March 26, 2012 Using social media to accomplish a meaningful purpose involves more than providing new technology and praying for success. Successful mass collaboration places new requirements on an organization, particularly its managers.
While many organizations are technically ready for social media, they should question the readiness of managers to embrace new ways of working collaboratively to achieve social success. Why? Because social media and mass collaboration fundamentally challenge the relationship between responsibility, resources, and management. Unfortunately, this control is the antithesis of collaboration.
While it sounds obvious that managers can compromise collaboration with prescriptive control, the relationship between resources, responsibility, and management is one of the most frequently asked questions in organizations looking to apply social media to achieving meaningful business purposes. Participation. Why Your Company Needs A Chief Collaboration Officer. Collaboration.
It’s a $1 billion industry, according to an ABI Research study on worker mobility and enterprise social collaboration. And it's projected to grow to $3.5 billion by 2016. No wonder lots of ink has been spilled on this business buzzword on everything from how to start (hint: build trust) to doing it better with social platforms, to using it as a way to achieve that holy grail of business: innovation.
Two years ago, the Harvard Business Review even touted the need for another C-suite executive: the CCO. A chief collaboration officer would be charged with integrating the enterprise as companies scramble to innovate from within. But in an ideal scenario, this most critical of business strategies would have a dedicated individual toiling to make collaboration part of the daily doings of the company. Todd Etter, one of the founders of the multimedia financial-services company that dishes advice on stocks and personal finance, has held the title for the past two years.