Big shuffle in the world of hotel distribution in 2012 There are some major developments ahead in the hotel sector which will demand attention of hoteliers in order to stay in control of their marketing mix and distribution costs. Here some of the hot topics of next year: Google Hotel FinderMetasearch and rate parityOTA commission levelsDirect sales It is a frantic time in the hospitality sector and in some respects it’s hard to figure out where to start for many hoteliers, but let’s focus on potentially the most disruptive and new of the quartet listed above. Google Hotel Finder A major development that will almost certainly impact the balance of the distribution world is the continued roll-out of Google Hotel Finder. Big shuffle in the world of hotel distribution in 2012
How Hotels Can Use The Social Web to Build Loyalty How Hotels Can Use The Social Web to Build Loyalty Dec 22, 11 | 12:08 am inShare0 By Josiah Mackenzie for eHotelier
Les hôtels s'inventent de nouveaux codes - HOTELLERIE RESTAURATI Les Echos n° 20635 du 15 Mars 2010 • page 12 L'hôtellerie n'échappe ni aux nouvelles envies des consommateurs, ni à leur exigence croissante. Les chaînes n'ont d'autre choix que de revoir leurs formules ou d'allonger la liste de leurs marques. Tandis que les lieux en exemplaire unique ont tout intérêt à muscler leurs concepts. Avec une nécessité accrue de se forger une vraie personnalité pour les « boutiques hôtels » en train de fleurir dans Paris, dans des quartiers pas forcément centraux. Les hôtels s'inventent de nouveaux codes - HOTELLERIE RESTAURATI
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Why Negative Reviews are a 'Gift' - ClickZ Why Negative Reviews are a 'Gift' - ClickZ Sam Decker | May 18, 2010 | 2 Comments inShare1 Customer-generated product reviews are a critical component of a successful social commerce program - 74 percent of consumers are influenced by the opinions of others in their decision to buy products online, according to recent research from Manage Smarter. Yet many retailers are still wary of "negative" reviews, fearing "bad" feedback on their products and services will hurt sales.