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Big shuffle in the world of hotel distribution in 2012

There are some major developments ahead in the hotel sector which will demand attention of hoteliers in order to stay in control of their marketing mix and distribution costs. http://www.tnooz.com/2011/12/23/news/big-shuffle-in-the-world-of-hotel-marketing-and-distribution-in-2012/
http://ehotelier.com/hospitality-news/item.php?id=22352_0_11_0_C

How Hotels Can Use The Social Web to Build Loyalty

Dec 22, 11 | 12:08 am By Josiah Mackenzie for eHotelier The question of how to drive revenue growth has existed since the first hotels began experimenting with social technologies, and the need to measure impact has only increased with time.
http://www.clickz.com/clickz/column/1695880/why-negative-reviews-gift

Why Negative Reviews are a 'Gift' - ClickZ

Sam Decker | May 18, 2010 | 2 Comments