Votre réseau social interne vous rend il vraiment plus productif. Résumé : un des arguments les plus fréquents pour la mise en place d’un réseau social interne est l’amélioration de la productivité par la capacité d’accéder et mobiliser plus rapidement des ressources. Si c’est une vérité indéniable au niveau de tâches individuelles (et à condition que l’outil soit utilisé de la même manière par un certain nombre de personnes), cela ne veut pas systématiquement dire que l’entreprise en devient plus productive : optimiser des tâches ne veut pas dire optimiser la chaine de tâches qui conduit au livrable final et qui est in fine la seule chose qui compte.
Il s’agit donc d’embrasser le productif de “production” dans son ensemble et identifier les points, goulots, qui empêchent les améliorations locales, individuelles, d’impacter toute la chaine. Une des promesses qui viennent le plus rapidement avec l’arrivée d’un réseau social dans l’entreprise (ou de toute “chose 2.0″) est le gain de temps généré.
Optimiser les tâches est inutile Google+
Social Media for companies. Le rôle des médias sociaux dans une entreprise 2.0 - Marketing e. Jeudi 14 janvier 2010 4 14 /01 /Jan /2010 00:28 Un dessin qui résume le rôle des différents médias sociaux dans une entreprise 2.0 : Commerciaux & DRH : Utilisation de LinkedIn et de Facebook pour faire du networking et créer de nouveaux business Relations publiques : Utilisation d'Amazon et de Technorati pour contrôler les discussions sur ses produits et ses services Marketing : Utilisation de Digg, Reddit, Newsvine, StumbleUpon et Youtube pour partager du contenu et générer du traffic Cadres supérieurs : Utilisation de Twitter et d'un blog pour sensibiliser et influencer Via : Techtrends Billets en relation : - Panoramas des réseaux sociaux dans le monde - Chiffres-clés pour l'utilisation pro des blogs et médias sociaux - Un blog d'entreprise : pourquoi et comment ?
- Croissance d'internet et des médias sociaux en temps réel Partager l'article ! InShare Par Julien Bonnel - Publié dans : Web Social 2. Are businesses embracing Social Media? | Media'ZBiz! In 2009 we saw exponential growth of social media. Americans have nearly tripled the amount of time they spend at social networking and blog sites such as Facebook and MySpace from a year ago, according to Nielsen. In August 2009, 17 percent of all time spent on the Internet was at social networking sites. European are not that different.
According to a report “Europeans Have Adopted Social Computing Differently” by Forrester Research, 60% of European online consumers are taking part in Social Computing activities such as reading or writing blogs, listening to podcasts, setting up RSS feeds, reading and writing online customer reviews, or taking part in social networking sites. But is this enough for businesses to embrace social media? Survey results from a recent Deloitte study (2009 Tribalization of Business Study), point to some key challenges that businesses are facing as they move toward integrating online communities into their social media strategy. Brian Solis thinks that. What Does Your Company Look Like From the Outside? Have you ever walked in your customer's shoes? Have you really experienced your organization in every way a potential audience member might? Or, do you rely on quantitative market research, competitive intelligence, and your gut instinct to tell you what course to chart and what brand promises to make?
If you're like three-quarters of the 75 Inc. 500 chief marketing officers I recently surveyed, you've never experienced your brand from the outside in. You’ve never gone online to check how easy (or difficult) it is to find relevant information and make a decision. You’ve also probably never asked a close friend or confidant to play-act the role of prospective customer or employee and either show up in the reception area unannounced and ask to meet with an account manager, or to leave a voice mail saying that they were in the final stages of selecting a new vendor and needed a return call within 24 hours.
I have to come clean. Having experienced my experience, I became born again. Social Media at Work…arguments for businesses to make it happen! I’m still amazed to see that social media still can’t get enough respect in the workplace… and still many multinationals don’t get it. They always invoke the same reasons: - security - performance & ROI - not a priority - for young consumers - for B2C, we are in B2B. While it’s certain that most companies’ executives I’ve met think they should do something about it…most, don’t have enough arguments to push it internally and make it happen.
Paul Proctor, a Gartner VP argued: Computing security, too, is changing. What I generally recommend is for companies to educate users on the risks and responsibilities of online reputation management and to tell employees that corporate conduct rules apply online, too! The following presentation about ‘The Future of Work’ is interesting, as gives us some insight about how some foresee work in few years from now. Another good article I recommend to read is Enterprises Must Get Control of Their Avatars. In fact, business has not changed. For B2C, we are in B2B.