Hot Tub Time Machine: The Anatomy of a Social Media Campaign. We believe that the movie industry has embraced social media in a big way. Not only do social networks and the Internet offer a direct connection to fans and potential consumers, but campaigns can be better targeted and better measured. Avatar, District 9, and Paranormal Activity are all good examples of what social media can do for a film.
Mashable had the opportunity to speak with some members of the marketing team at MGM Studios about the advertising campaign for the film Hot Tub Time Machine, the social-media component and the results so far. The Film Hot Tub Time Machine is a raucous comedy starring John Cusack, Rob Corddry, Craig Robinson and Clark Duke about four friends who live it up one night in a ski resort hot tub and wake up in the year 1986. The film opens in March. To that end, MGM decided to take a cue from Paranormal Activity and its Eventful collaboration.
The Execution The Results So Far Why This is the Future. Blog Archive » Advergaming: an interview with VisitOslo’s Katrin. Katrine Mosfjeld from VisitOSLO Katrine Mosfjeld has been the Manager of the Tourist Information Division at VisitOSLO for 8 years. She manages online and offline information delivery to consumers ranging from Tourism Information Centres, to digital strategies, visitOSLO’s Twitter account and a booking system. She works closely with industry in Oslo and even delivers an eLearning program. I met Katrine in Amsterdam at the ENTER conference last year where I was really impressed with the tremendous success of their Advergaming strategy. When I started to play the game I immediately understood the success. It’s super addictive! She just released a second version and I thought I’d catch up with her. You’ve been executing an advergaming strategy with the Holmenkollen Ski Jump.
I wish I could say it was my idea, but it wasn’t. When did it first launch and what were the objectives? We launched it December 21, 2006. What were the results and what was all the other stuff that happened? . . . Top 50 Facebook Pages 2009. Audiencias - El poder de conversión de las Redes Sociales y los. El poder de conversión de las Redes Sociales y los temores de Google Se habla mucho de las Redes Sociales y su importancia. De su relevancia indudable como ventanas necesarias en la multidistribución del contenido en la nueva manera de comunicarse. Innegable. Se apunta también que nos encontramos ante las nuevas puertas de entrada principales del usuario en la red. Y, por lo tanto, de los nuevos dinamizadores de contenido, de los nuevos referrers principales en aportación de tráfico para los sites de contenidos, incluso, transaccionales. De este modo, Google tiene algo que temer. Twitter y Facebook por el valor de la recomendación son mucho más sugerentes que muchos de los resultados que ofrece Google Search, incluso Google News.
Hace unos días veía este gráfico en un blog: Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1% El artículo está muy bien. Twitter mejor que Facebook: En el gráfico puede parecer lo contrario, pero siempre hay que irse al origen. Luis.