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Hot Tub Time Machine: The Anatomy of a Social Media Campaign

We believe that the movie industry has embraced social media in a big way. Not only do social networks and the Internet offer a direct connection to fans and potential consumers, but campaigns can be better targeted and better measured. Avatar , District 9 , and Paranormal Activity are all good examples of what social media can do for a film. http://mashable.com/2010/01/22/hot-tub-time-machine/
http://www.wilhelmus.ca/2010/01/advergaming-an-interview-with-visitoslos-katrine-mosfjeld.html Katrine Mosfjeld from VisitOSLO Katrine Mosfjeld has been the Manager of the Tourist Information Division at VisitOSLO for 8 years. She manages online and offline information delivery to consumers ranging from Tourism Information Centres, to digital strategies, visitOSLO’s Twitter account and a booking system. She works closely with industry in Oslo and even delivers an eLearning program. I met Katrine in Amsterdam at the ENTER conference last year where I was really impressed with the tremendous success of their Advergaming strategy. When I started to play the game I immediately understood the success.

Blog Archive » Advergaming: an interview with VisitOslo’s Katrin

http://www.filmica.com/audiencias/archivos/010494.html

Audiencias - El poder de conversión de las Redes Sociales y los

El poder de conversión de las Redes Sociales y los temores de Google Se habla mucho de las Redes Sociales y su importancia . De su relevancia indudable como ventanas necesarias en la multidistribución del contenido en la nueva manera de comunicarse. Innegable.