branding
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The sea change in brand management within the social media
The title of this blog post took me a long time to figure out, and it still seems a bit off. Simply put, the social media rewards value and service, and devalues self promotion and advertising. Up to now, most social media marketing methods simply wrap traditional push marketing methods into a new package. Facebook fan pages and Twitter broadcasting deals replicate websites and coupon advertising. In this new age of social media, push marketing appears obvious and may detract from the marketing intent.Social networking is as old as time. But starting and continuing a conversation isn't always second nature to digital marketers; particularly those who are used to the one-way media conversations of old. But there are some proven strategies that have pushed brands to new levels of consumer relationship success.
The secrets of successful digital branding - iMediaConnection.co
Un consommateur impliqué, des marques utiles et une vraie interactivité entre les deux : voilà le monde qui se dessine selon une étude Euro RSCG effectuée en France, Grande Bretagne et aux USA. On ne vous apprendra rien, notre planète est en crise. Mais s'agit-il du début d'une nouvelle ère, ou juste un mauvais moment à passer ?
marque sera utile ou ne sera pas
Why Aren’t There More Iconic Millennial Brands? | Millennial Mar
As a professional market researcher (my ‘real’ job is President of Brand Amplitude , a market research and consulting firm) that’s easy to answer: my biggest question is how they relate to brands . More specifically, I am curious why there aren’t more Millennial-specific ‘iconic’ brands? Gen Y likes pretty much the same brands everyone likes — Coca-Cola, Apple, Trader Joe’s, Nike, Vogue, Facebook, Google, Zappos, etc.