Carter Thomas - Flipping Apps and iOS App Consulting / Marketing | Marketing Optimization. App Icon Design Mistakes You Should Avoid. Even though it is unwise to judge a book by its cover, all of us are actively doing it when it comes to applications. The app icon is the first thing to be noticed about the app, and it can often be that deciding factor between wanting to check it out and discarding it as just one of the many others.
The app’s icon, in short, is the first real pitch to the customers. It is important therefore to not go wrong with the design of the icon. There are some mistakes that are often made and the ones that should be avoided at all costs. Ignoring pixels Pixels are not been to be ignored at all, especially as the latest generation of smartphones have high resolution retina displays and pixel perfect imagery. Your app may look great at smaller sizes, but it could be possible that it will not look as good when viewed on a larger screen, or when it is zoomed in on. Too many details Because of its generally small size, if the icon is filled with too many details, it tends to look complicated.
Big List of Youtubers Who Will Review Your iPhone App. As many of you may have noticed, I have been updating my older resource lists with updated links that have been shared with me in the last few months since starting this site, and I’ve been uploading tutorials/other videos to Youtube. One resource which I didn’t really think about was Youtube. I wasn’t really a Youtuber before uploading my videos, but something I noticed was that there is a massive number of people on Youtube doing app reviews. Usually developers will upload a usage video to Youtube, and ultimately that’s the end of things, it’s hit or miss, and most videos get very few views.
Why not send the App reviewers your apps? Many of these reviewers have already established a subscriber base of 10,000 or more on Youtube (along with nearly as many on Twitter), and I’m sure would be flattered if sent a promotional code. Onto the list, I’ve sorted the reviewers here by the number of subscribers each has to their channels. Thanks for reading. Want Free Advertisement For Your App? Then Make It Effortless For Users To Brag - MobileApps.com.
A chum of mine recently shared a video on Facebook of his three-year-old daughter howling like a coyote as she danced and pranced away. It was ten seconds of such concentrated cuteness that I thought I might have a heart attack and die. We so love our FB and Twitter because they allow us to be heard. And man, do we love to be heard. A cousin has no qualms about updating her status more than twenty times a day, ranting about work and boasting about her vibrant social life. Your app should allow users to be heard. Temple Run allows a player to tweet their scores, be it their personal best or a record-smashing one. Bragging rights is, well, our right. EatWillGrow lets a proud user broadcast his score on Twitter. Allowing an app user to brag about their deeds encourages continuous usage. Bejeweled Blitz allows you to blow your own horn on Facebook.
Bejeweled Blitz lets Facebook friends compete with each other, encouraging continuous app play. Featured art: psychcentral.com. iPhone App Marketing: 10 Ways to Increase User Downloads. 10. Advertise Your App Advertising your app the traditional way could prove to be an expensive proposition. Instead, you could try out many of the existing free classified ads and link exchange programs to give your app more exposure among iPhone users. If you can afford it, inserting paid ads in the various social networks and app-related Websites may well turn out to be profitable for you. SMS as the Best Tool for Mobile Marketing Employ the above-mentioned techniques to get more exposure for your iPhone app, thereby increasing the chances of users downloading the same.
26 Tips for Using Instagram for Business. Are you wondering how to use images and short video to enhance your customers’ experience? Have you considered creating a brand profile on Instagram to make your brand visible to a new market? Getting started on Instagram is fairly straightforward. Simply sign up for an account (e.g., use the same name as your Twitter handle), add a profile photo (e.g., brand logo) and a link to your website, connect your account to Facebook and let your followers know they can follow you there.
It’s what to do next that presents a difficulty for many brands. What follows are 26 tips and brand examples, an A-Z guide, for capitalizing on a business presence on Instagram. #1: Acquaint Yourself With How to Use Instagram for Business Businesses have been flocking to Instagram in droves. Instagram's blog will help keep you in the know. Check it out and add it to your reader to keep up to date on some of the coolest ways to use the Instagram platform for business. #3: Cultivate a Following #4: Debut Videos Over to You. 5 Tips For Getting Your App Shared On Facebook — Buzinga App Development. Social media is crucial for any mobile strategy. The problem is that most app developers just don’t know how to take advantage of it.
In this post I’ll share with you our 5 Tips For Getting Your App Shared On Facebook. Why Facebook? Facebook is the home to over 1.06 billion active users, and without going into too much detail, how many of them would own a mobile device? That makes Facebook a great place to market your app. Here’s the problem though (you just knew there would be a problem didn’t you?)
Simply making the option to share on Facebook available doesn’t mean that anyone’s actually going to do it. Here are our 5 tips and how to implement them: 1) Give a little, get a little Straight off the bat, one of the easiest ways to incentivise facebook sharing in apps is by giving them something that they want. For example, in many of our games we use in-app purchases as the primary monetisation strategy. Not a lot. We’re not actually giving away anything real, and it doesn’t cost anything. App Manifesto.pdf. Marketing Mistakes To Avoid. If done properly, marketing has the potential to not just get people talking about your product, your company or your services, but also create a number of prospects and loyal followers. Marketing campaigns however, also often go wrong. They are either talked about in the wrong light, or worse, go completely unnoticed. Although mistakes are inevitable, some common mistakes can definitely be avoided.
Lack of research The performance of any marketing effort can be determined by proper market research and testing. Knowing the target audience is essential; guesswork about what the customer wants does not work. Not knowing the market The success of your brand is largely determined by the voice of the market that you are targeting. No marketing plan A marketing plan serves as a map, a guide to success and every business, big or small needs one. Marketing without a USP Sometime, if the marketing lack diversity, it tends to become boring; a complete disaster for you. Ways To Get Reviewed By App Sites. There is nothing like a good reference, and reviews are an excellent way to keep your app in front of your target audience.
Your app is exposed to users who may never have heard about your app otherwise. Further, getting reviewed by one site, increases the chances of getting reviewed by other sites as well. Knowing the site being targeted All the major app review sites have review submission guidelines. Following those guidelines is a good idea; they have been put up for a reason. They give you an idea of what exactly he site needs from you, and failing to follow them could probably make it harder for the reviewer to grasp what your app has to offer. Being Informative and concise No one is looking to read a long description of what your app does. With so many applications, reviewers often do not have the time to go through the entire write up. The first step is doubtlessly to have a good app. iOS App Marketing Strategy Guide. Regardless of the platform that an app developer gets, discovery of the app by the users is one of the main challenges that are encountered. With such a sea of applications out there, being able to stand out is decisive in the success of an application.
It has become increasingly important for developers and app publishers to market their app, make them more popular and visible, and further improve the download of their application. Here is a look at all the things that you should know when starting out with app marketing. Your Online Presence Most of the app promotion occurs on the web, and social media is one of the key tools in doing so. Using social networking sites like twitter and Facebook to your benefit is one of the easiest ways you can employ to promote your app. Following people and pages about app development, marketing etc, making connections, and getting together with like minded people is the start. Marketing Tools That You Need. 5 Mistakes To Avoid During App Marketing. By just making an application, you cannot get users to download it and make money.
Applications have got into users’ personal space thanks to their unmatched functionality and ease of use. This has made applications the perfect platform to advertise and earn revenue. However, it is very easy to make mistakes while creating an application. Here are the top 5 mistakes made by developers during the process of application development: Treating the application like a website: While most applications offer the same functionality as the website, the experience greatly differs.
Being an application developer, you should understand that both the platforms should be treated differently. Also, you should see to it that the application should have limited features that really matter to the user. So, thinking of working on your next project? 5 Mistakes To Avoid While Promoting App In Google Play Store. Your application is of no use unless it gets downloaded by users.
It is sad to see that app developers spend thousands of dollars on creating an application but fail to have an effective marketing strategy in place. The Google Play store for instance boasts of over 700,000 applications and it is very likely that you app might get lost in the crowd. How would a user get to know about how amazing your app is unless you tell them that on the store? Here are the top 5 mistakes app developers make while promoting apps on the Google Play store.
Not having a free version: Trying to get consumers to download even a free app is an uphill task. Having an impactful marketing strategy will not only enhance brand awareness but also improve the number of download your application gets. Must Have Ad Strategy For Gaming Apps. Marketing a gaming app is a complex procedure and requires a great deal of time an effort.
However, it can change the fortunes of the company if properly planned and executed. So, how do you formulate a fail-proof advertisement strategy for a gaming application? Firstly you have to understand that the primary focus has to be on the users of the app. In order to achieve long term success in the market, you will have to understand the behavior of mobile phone users as well as their tastes and needs. Here are the top ad strategies for a gaming app. Study consumer behavior patterns: It is important to keep the target app users in mind before implementing an advertisement strategy. Every user is inclined to a particular kind of application and it is necessary to offer him something similar so that they install it on their device. It is important that your advertisement is properly integrated with the application and doesn’t hamper the game play of a partner app that displays your banner.