They wanted to make a phenomenon. They made $10 million. The story of Crossy Road. Indie games often aspire to be different, and Crossy Road did, too. Hall and Sum wanted to create a free-to-play game that would sell well at first and then drift away. To do that, Hall figured, it needed two things. First, Crossy Road needed "retention," which just means the game gave players several reasons to enjoy and play the game as long as possible. Free-to-play games tend to be good at that, offering incentives that reward players to come back.
In lieu of a traditional narrative ending, for example, free-to-play games have a solid gameplay loop. Done well, the incentives and gameplay would create what Hall calls "virality," to which the developers add elements that make payers want to share and talk about the game. A template exists for games like these with hooks like these, but Hipster Whale didn't want to copy anything. The point is, Crossy Road's oddities were deliberate and focused. "Crossy Road, I think, feels a lot like a premium game, in a weird way. " How I got 2.3 million app downloads (without spending a cent on marketing) This was originally a 5 part series on my blog at stuartkhall.com titled An App Store Experiment, but here is a summary of the entire story. Creating A Story Rewind back to May 2013 and I was co-founder of a music app startup called Discovr. We had managed to achieve over 4 million downloads, raised over $1m and were perceived as ‘successful’ (unfortunately things didn’t end up that way) in our home town of Perth, Australia.
It was very common for people to come up to me and ask what the magic was to make a successful app. We’d fudged our way through and somehow made something people wanted to download, but could I recreate it? I was lucky enough to be reading an advance copy of the amazing book The Fortune Cookie Principle which really opened my eyes to storytelling and products. I was also inspired by reading this advice from the One More Thing conference about how to write a press release. Hatching An Idea There were a couple of key goals for the app: The Build Version 1.0 Approval Downloads. The Indie Revolution: How little games are making big money - GameAcademy.com. Minecraft, Fruit Ninja, Temple Run and many more – we’ve all been in contact with these games.
These games are brands in themselves that inspired toys, sequels and movies while making a boat load of money for their creators. Indie studios are going mainstream with multi-million recurring revenues and billion dollar valuations. You know that a game has gone mainstream when the monetization is successfully going beyond the “in game purchase” model. For example, Minecraft made around $100 million last year and this number will see significant rise due to lego deals, merchandise and beyond, and it isn’t even aggressive with monetization as Supercell or NaturalMotion.
Same with other games like Angry Birds. Multiple platforms are opening and rushing to support indie games and developers, and folks who used to work for big publishing or AAA studios are quitting starting their own indie studio or self-publishing their game. That’s just one of many examples… The Kickstarter Source: kickstarter Why? App Store Submission Tips - App Store Resource Center.
5 Recruiting Habits Of Successful Leaders. App Flipping - New App Development Method. - the Dot.com boom in 1990 -- If only I had a few dollars to invest at the time... - Apple stocks in 1990, or even in 2007 -- If only I had held onto them... - Silver booming in 2005 -- If only I had been paying a bit closer attention... - Real Estate exploding from 2005-2007 -- If only I paid a zero-down, interest-free mortgage instead of rent... - Internet -- I've watched countless friends become multi, multi-millionaires while practically doing ‘no’ work at all...
If only I had listened... How would my life be different? 3 years from now, you'll remember today as the day you made a decision 'for' or 'against' App Flipping -- the newest and best opportunity since the internet. Deep down, you see great opportunities — and you want to go for them — but you know you'll lack the experience or capital to make them succeed. Consider This: Instead Of Coming Up With A Grand Idea, Improve Upon One. . The idea of App Flipping -- as I know it -- came from one of my students, Carter Thomas. App Flipping: The Fastest and Cheapest Way to Make Apps | App Empire. I’m really excited to introduce our guest series this week featuring Carter Thomas. Some of you may recognize Carter from our “Secrets of the App Store” interview. He’s got incredible tips and an extremely successful strategy called App Flipping.
I particularly love this strategy as it brings me back to my real estate days when I flipped houses. Instead, we’re applying the same tactics to the App Store. Genius! We’ve been getting a lot of questions on this technique so we’ll let Carter take it from here. - Enter Carter Thomas - OK everyone. App flipping is the process by which you create positive ROI on an existing app or app framework. Boom. What does this mean? A lot of people may look at something like this and say “Ugh. Let’s take a minute and think about this. Understanding The Curve – Step 1 The first and most important piece of this is to remember that that curve represents ALL apps.
Understanding The Curve – Step 2 What app flipping does is change that mindset. Why is that? 1. 2. Partnership Agreement | Free Partnership Agreement Forms. Useful Remaking Resources - Retro Remakes.
News & Articles. App Empire | How To Become an Apple Developer. Recycling Apps — Quadrupling ROI | App Empire. This guest post is part of our “App Flipping” series by Carter Thomas. I want to start off by telling you a story about what I did before I started flipping apps. Then I want to show you exactly how I figured out how to build assets in a way to dramatically increases ROI potential. I haven’t always been interested in internet marketing or apps. In fact, I graduated and worked at a big music festival building sculptures, then was a landscaper for about 6 months. Life was good. So I got a job with a startup helping out with their images and internet marketing.
Needless to say, I quit that job. Yeah. If there’s one lesson I learned, it’s that the world will not welcome you with open arms when you think you or your product is the best. I got served. Most of my projects were building or re-designing websites. There I was, getting $3,000 contracts, then spending $2,000 on something that looked OK and was delayed. Every project was like this. I was investing a lot of money and a lot of time. AE -- App Flipping -- Solution Article -- The App Gap - Buy Code, Re-Skin It, and Flip It.
App%20Manifesto. Marketing.