background preloader

Online Marketing

Facebook Twitter

Facebook Ad Examples - Thousands of Real Ads with 1 click. YouTube Cards: How To Double Your Leads and Sales From YouTube With One Simple Tweak. Ok — this is big… As YouTube marketers we’ve been waiting for this FOREVER.

YouTube Cards: How To Double Your Leads and Sales From YouTube With One Simple Tweak

If you aren’t marketing on YouTube… it’s time for you to take another look. And… if you’re already on YouTube you need to know about this. But first, let me explain the problem. YouTube Marketing… the old school way Ok, it’s not old school yet. Here’s the thing… 50% of video views on the YouTube platform are mobile. This is a BIG problem for those of us generating leads and sales from YouTube. Media. 7 Landing Page Styles That Work With Paid Advertising. The success of your paid advertising campaigns has less to do with the ad itself and more to with what happens after the click.

7 Landing Page Styles That Work With Paid Advertising

You can have the most persuasive ad copy, that perfect “eyeball grabbing” image and buy the highest quality traffic… yet if your landing page is poorly designed for paid traffic, then you’re going to have a really hard time achieving a positive ROI. We’ve found 7 different styles of landing pages that are working very well for advertisers who drive millions of dollars worth of display traffic to their site every year. In this post we’re going to cover what they are, who’s using them and why they work. You’ve probably seen some of them, but I guarantee there are one or two that will be new for most people. Landing Page #1: Is it a Landing Page or an Article? One “new” type of landing page is the “article lander”. These tend to work well because they don’t raise most peoples’ “Sleazy-Marketer-Wants-My-Money” flag. Article landers are also easy to A/B test. 9 Cold Email Formulas That Just Plain Work.

Pop quiz.

9 Cold Email Formulas That Just Plain Work

What is the first goal of any cold email? To get it read. Makes sense, right? So what’s the primary goal of your first sentence? The surprisingly simple answer is…to get the second sentence read. Good news: There’s a proven formula for that. For years copywriters have used basic scientific principles of persuasion and influence to come up with a number of writing techniques that reliably draw readers into their content. Here are the nine best formulas we’ve come across, as seen in real-world cold email examples from Yesware sales reps and others. Before — Here’s your world now After — Imagine what the world would be like if you solved this problem Bridge — Here’s how to get there Open by describing a problem that is relevant to your prospect, and then describe how the world would be different if that problem didn’t exist.

Example: Here’s an email that was sent our way by a rep (real name changed) from Xactly. Problem — Identify a pain point Agitate — Agitate that pain point Example: The Quick and Dirty Guide to Creating Your "Bribe to Subscribe" You’re not dumb.

The Quick and Dirty Guide to Creating Your "Bribe to Subscribe"

You know that to build a popular blog, you need to grow your email list. And that offering your readers a juicy sign-up “bribe” will grow your list faster. But despite this, you still don’t have one. Of course, it’s on your to-do list. It just won’t reach your “have done” list anytime soon. The problem is you always seem to have a ton of other stuff to take care of first. And whenever you think about creating your bribe, you feel overwhelmed. Creating one can seem daunting, but it doesn’t have to be a mammoth task. If you take the right approach, you can finish it quicker than you ever imagined… Why Most Bloggers Don’t Have a Bribe (Even Though They Know They Should) If having a juicy bribe is such an important part of building your blog, why do so many bloggers struggle to create one?

Usually they make one (or both) of two common mistakes: They go too broad. But in almost every case, this kind of thinking doesn’t lead to an awesome bribe – it leads to no bribe at all. Go on. 3 Techniques That Will Double Your Social Media Content with Half the Effort. Too often, doing social media can become a pain.

3 Techniques That Will Double Your Social Media Content with Half the Effort

This is especially true for startup environments, run by busy people with more “important” things to do than post on Twitter and check on Facebook engagement levels. But we all know, deep down inside, that social media is important. And we know that we have to do it. So we might as well figure out how to do more social media in less time and with less effort. The following tactical methods have been proven to produce twice the amount of social media with only half of the effort.