The Value of a Facebook Fan to Consumer Brands Increased 28% to $174 since 2010Syncapse. 16th April 2013 BMW’s Facebook Fans Valued at $1613; Wal-Mart at $835, Starbucks at $177, Coca-Cola at $70 NEW YORK, Apr. 17, 2013 – The value of a Facebook Fan to major consumer brands has increased an average of 28% to $174 since 2010, according to a new empirical study from Syncapse in partnership with Hotspex.
The study, which examined 20 top global consumer brands in terms of their Facebook Fan performance, replicates and enhances the seminal research Syncapse conducted in late 2010 that first measured Facebook Fans value as drivers of shareholder value. Back then the average value of a Fan across all brands under the study was $136. In addition to a 28% increase in value, Fan counts have doubled or even tripled since the first study so even a slight increase in the value of an average Fan is magnified. The study compared Facebook Fans and non-Fans based on their product spending, brand loyalty, propensity to recommend, media value, cost of acquisition and brand affinity.
The Value of a Facebook Fan to Consumer Brands Increased 28% to $174 since 2010Syncapse. 16th April 2013 BMW’s Facebook Fans Valued at $1613; Wal-Mart at $835, Starbucks at $177, Coca-Cola at $70.
30% Rise in Facebook User Questions During Q1: How Are Brands Coping with the Increase? The Volume of Fan Questions has Risen Throughout The last Year Facebook users have increasingly started to depend on brands’ Pages for their customer care needs.
We began measuring Socially Devoted as an industry benchmark in April 2012. From Q2 2012 (June), we measured 756K user questions, which rose to 895K in Q3, and to a 953K during Q4. However, from Q4 to Q1, the volume of Facebook users spiked drastically by 30%! Brands made a slow go of it, in terms of Response Rates, from Q2 to Q4, but really stepped it up during the last quarter with a 49%! So, How Did Brands Deal with the Increase? More and more Facebook users understand the importance of utilizing Facebook Pages for social customer service. Room for Improvement While the volume of questions and the number of questions answered on Facebook has increased, so has the time it takes for brands to respond.
Facebook ads 'on a par' with TV campaigns, say fmcg brands. Women Click on More Facebook Ads. Women have flocked to social sites, and marketers are eager to reach them there.
Not only do they participate in a number of social media activities at high levels, but they are also more likely than men on such sites to click on ads, according to an April release by Facebook ad management solutions provider AdParlor. Worldwide, AdParlor found that the average clickthrough rate for men on Facebook ads was 0.066% in Q1 of this year and 0.048% in Q2. Women, by contrast, clicked at rates of 0.073% in Q1 and 0.063% in Q2—differences of 10.6% and 31.3%, respectively. Though click rates for both genders varied in each quarter, women consistently showed higher ad responsiveness. Meanwhile, costs per click, initially higher for females, dropped below that for males, though cost per thousands (CPMs) remained higher. Facebook users did not display the same click behavior in every country studied by AdParlor. Les investissement publicitaires sur Facebook grimpent de 109% par mois.
Facebook Real-time Marketing: 50% Post Reach Happens in 30min. Facebook Breaking Changes: Why Losing Sponsored… Facebook has announced earlier this year that sponsored stories will be discontinued as of April 9th.
Though the ad type has been favored among marketers, new advantages will appear in its place. As Alexander Graham Bell famously said, “When one door closes, another door opens”. Marketers ready to embrace new and smarter strategies on social won’t be left behind. Why Brands Need to Monitor Social Media 24/7 For brands, a social media presence is a necessity these days. Laurent Solly quitte TF1 Publicité pour rejoindre Facebook. Un "like" sur deux d'une page marque n'a pas d'impact sur l'acte d'achat.