For B2Bs, Mobile Is Key to Unlocking Sales and Loyalty. Jeff StokvisDirector, Digital StrategyOgilvy & Mather As Ogilvy & Mather’s director of digital strategy, Jeff Stokvis works closely with the agency’s B2B clients and is a member of Ogilvy’s Mobile@Ogilvy cross-functional working group.
Stokvis spoke with eMarketer’s Tobi Elkin for the B2B Perspectives series about the ways mobile is changing how B2B marketers communicate and the untapped business opportunities that mobile offers them. eMarketer: Is there a low awareness among B2B marketers about the impact that mobile can have on their business? Apps in pics smartphone-apps-infographic – The Milton Bayer Blog. Slideshare_dagobert_mobilescanning.pdf (Objet application/pdf)
Soon All Shoppers Will Be Mobile Shoppers. The entire digital marketing world is quickly converging on mobile -- and for good reason.
But that reason will ultimately have less to do with avian projectiles and porcine targets, and more to do with mobile's growing impact on how and why people buy what they buy. That's because the mobile phone is quickly becoming Americans' favorite shopping partner. Thanks to the increasing purchases and usage of smartphones, approximately 50% of adults aged 18-64 in the U.S. are mobile shopping.