Blog: Research-driven optimization, testing, and marketing ideas » Optimization and A/B Testing: Why words matter (for more than just SEO) William Shakespeare lived in what can only be defined as the pre-Google era.
Sure, Juliet didn’t care what a rose was called. She wasn’t searching for rose vendors since she chose a guy from the other side of the tracks and would never have a proper wedding. And she certainly wasn’t selling roses online with a site that relied on organic traffic for two-thirds of its revenue. However, names do matter if you’re searching for optimization or A/B testing vendors, or if you’re offering those services yourself. Blog: Research-driven optimization, testing, and marketing ideas » Landing Page Optimization: 36 articles and resources to help you complete your next LPO project.
I know how it feels to not finish a landing page optimization (LPO) project.
A couple of years ago I started running my own business as an Internet marketing consultant and was tasked with optimizing several SEO landing pages for a client. I told them I would, but as I started the project I realized fairly quickly that I simply didn’t have the know-how or the resources to follow through. Eventually I had to tell them I couldn’t do it. That was a rough day. The only reason I can admit this publicly today is because I know I’m not alone. How to Measure Page Load Time With Google Analytics. Bounce rate is often regarded as the most frustrating marketing metric.
Why? One reason is because it’s so definitive. But another is that bounce rate is increasingly difficult to improve because of the limited period of time there is to make a first impression. Optimization.