12 Attributes of a Successful Content Curation Strategy. Why Your Marketing Needs Content Curation At its core, content curation is like a great editor who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.
He provides context for the content so that it’s more than collection of information. Content curation defined Content curation chooses the most relevant, highest quality digital information to meet your readers’ needs on a specific subject. The 3 Most Effective Content Curation Strategies. What is Content Curation? What is Content Curation? Content Curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter. Though it is still considered a "buzz word" by many in the content world, content curation is now becoming a marketing staple for many companies with a successful online presence.
Unlike content marketing, content curation does not include generating content, but instead, amassing content from a variety of sources, and delivering it in an organized fashion. For instance, a content curator is not necessarily responsible for creating new content, but instead, for finding relevant content pertaining to a specific category and funneling this information to readers in a mash-up style. Content Curation: A Beginner's Guide To Curating Content. Content curation is a valuable strategy for all content marketers.
More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. What is curated content? Curated content is content created by others that you select to share with your own audience. This could be a valuable blog post from a company in your field, expert advice from a relevant thought leader, or anything else that you think your audience will appreciate and enjoy.
Just like a museum curator’s role is to choose the most important artifacts and artworks to display, your role as a content curator is to select only the best content to share with your followers. This curated content definition isn’t complicated. Benefits of content curation 1. The bulk of that content will likely be produced in-house. 2. 3. 4. 1. 2. 2.
Content curation - Wikipedia. Content curation is the process of gathering information relevant to a particular topic or area of interest, usually with the intention of adding value through the process of selecting, organizing, and looking after the items in a collection or exhibition. Services or people that implement content curation are called curators.
Curation services can be used by businesses as well as end users. Concept Museums and galleries have curators to select and interpret items for collection and display. There are also curators in the world of media, for instance DJs of radio stations tasked with selecting songs to be played over the air. Methods Content curation can be carried out either manually or automatically or by combination of them.
Collaborative filteringSemantic analysisSocial rating Collaborative filtering Collaborative filtering is a method of forecasting often used in recommendation systems. Semantic analysis Social rating See also References 8 Tips For A Winning Content Curation Strategy. Last updated 06:28h17 Oct, 2016 in All Things Productivity by Lauren Macias Your content marketing plan should contain a well thought-out strategy for the curation of content.
Not to be confused with content marketing, content curation is the process of discovering, collecting, organizing, and presenting of digital content which already exists. Content curation examples may take various forms including “best of” emails, newsletters, weekly roundups, or any other method you can think of to present content from both external and internal sources. Curating these lists, however, is not as simple as compiling a few links and pushing it out to your readers. To get the most out of your content curation, you will need to start with an effective strategy that will drive results. . #1 Include Your Own Content When you begin to compile your list of content, don’t forget to include some of your own materials.
. #2 Aim to Inform, Educate, or Entertain.