Www.archer-group.com/wp-content/uploads/2012/02/UX_strategy.pdf. Mockups To Go - All Projects. What is User Experience Strategy, Anyway? If you’ve ever struggled with articulating the output of the UX Strategy phase of a project or initiative, you’re not alone.
Almost all UX’ers can agree that defining a User Experience strategy before architecting or designing an experience is critical, but what does “strategy” really mean? What are its components, benefits, and deliverables? Check out my article “What is User Experience Strategy, Anyway?” On my company’s (The Archer Group) blog and download the full white paper (PDF) for all of my thoughts on this topic. Balsamiq.