Sizing Up the CRM Software Market. By Chuck Schaeffer According to analyst firm Gartner, prior year trends will continue to give the customer relationship management (CRM) software market a boost in 2011, while at the same time the industry will enter a three year shake up in 2011, as a number of key trends take hold.
Sales, marketing and customer service technologies, projects and implementations will incur new changes and increased growth over the next few years. "Over the next three years, social CRM (SCRM) will continue its exponential rise, Software-as-a- Service will become routine, Salesforce.com will reshuffle the market order, and consultants and system integrators will sell their own CRM software," predicted Ed Thompson, vice president at Gartner, in a prepared statement.
Social Software to Exceed $1 Billion Worldwide by 2013 The analyst firm recommends that buyers of social CRM (SCRM) pursue a three step strategy toward developing a social CRM strategy:
Social CRM Solutions. Twitter and Social Networks Usher in a New Era of Social CRM. InShare0 In a conversation recently with good friend Jeremiah Owyang, he encouraged and motivated me to finally publish this post… Over the last decade, Social Media has slowly evolved not only as a new content publishing, sharing, and discovery medium, but more importantly as a peer-to-peer looking glass into the real world conversations that affect the perception, engagement, and overall direction of the brands we represent.
Socialized media didn’t invent “conversations,” it simply organized and amplified them. The Future of Twitter: Social CRM. Social CRM Means Business in 2012. By Adam Sarner Gartner, Inc.
Social CRM Goes Beyond the Hype With spending on social applications to help sales, marketing and customer service processes expected to surpass $1billion worldwide this year, the loudest hype around social CRM is over, and organizations are rolling up their sleeves and getting down to business.