Www.ecommerce-verbindungsstelle.de/ecommerce/pdf/SixBasicRules.pdf. New European Trustmark Signals Safety Of Online Shopping | ideas4petretail. Online retail association Interactive Media in Retail Group has teamed up with trustmark specialist Trusted Shops to create a single European trustmark for online shopping. The alliance aims to promote trust in e-commerce throughout Europe by giving consumers absolute confidence in the safety of shopping online and offering them full buyer protection. Retailers wishing to display the new 'Trustmark Online' will undergo a thorough accreditation process which includes assessments of their terms and conditions, site and payment security, as well as fulfillment.
"We have compelling data which shows that the future of retail customer relationships is online. " "The need for a strong, single European trustmark is clear,” commented Jean-Marc Noël, managing Director at Trusted Shops. "Online retailers throughout Europe need to expand their market and target customers outside of their own country. E-Payments & Security - Consumers are more worried about the safety of shopping online. 84% of consumers say they are at least somewhat concerned about providing their personal information when shopping online. And less than 33% of shoppers believe most web sites are safe for shopping, an 11% dip from 2009, according to a new Harris Interactive survey commissioned by McAfee. But only 6% of consumers say they don’t worry about security on the Internet. Consumers’ increased concern is likely due to a range of factors, says Sam Rastogi, McAfee’s senior product marketing manager, web security group.
“While we didn’t ask consumers specifically about why confidence is down, our opinion is that it has to do with the economy in general, and people’s fears about spending money,” he says. “ It could also be that they’ve heard horror stories about people falling for scams and aren’t sure who to trust.” The survey found that retailers can assuage consumers’ concerns with a trust mark on their site that assures shoppers that the site is trustworthy. Die Tipps für erfolgreiche Geschäfte auf globalen Schlüssel-E-Commerce-Märkten- Deutschland. Do's and Don’ts for Key Global E-Commerce Markets- Germany Monday 2 July 2012 Expanding your e-commerce business to a new market is full of challenges.
While some things you need to think about – such as hiring a good translator or adapting your logistics operation to the new destination – may seem obvious, you might sometimes wish that there was a local e-commerce expert who could help you out with some genuine insider tips. We have brought together some experienced professionals from key ecommerce countries around the world to share their knowledge with you. Germany Do “German clients are rather conservative and look for trust in an online shop. Don’t “Don’t neglect German consumer legislation and privacy laws or product identification standards (textile- and food-labelling regulations). Henning Heesen is DACH country manager at Salesupply Germany and responsible for the entire German-speaking territories including Austria and Switzerland.
Www.verisign.com.au/ssl/ssl-information-center/ssl-resources/internet-trust-marks/internet-trust-marks.pdf. Empfohlene Online-Gütesiegel. Des avis consommateurs indépendants sur des sites crédibles, utopie ou destin en marche ? par Marc Schillaci - Chronique e-Business. Selon une étude d'Easy Panel pour un nouveau site d'avis de consommateurs Testntrust, 75% des internautes estiment que certains de ces avis sont faux. Selon les chiffres publiés en juin 2011 par Médiamétrie/NetRatings et la FEVAD, plus de la moitié des internautes a déjà déposé un avis concernant un produit ou un service sur Internet. 90% des acheteurs les jugent utiles et 66% consultent au moins un avis avant de se décider pour un produit. Parmi eux 88% se déclarent influencés par la lecture de ces commentaires. Que dit la loi ? En ligne ou pas, la pratique commerciale trompeuse reste passible de deux ans de prison et de 187 500 euros d'amende.
Or, rédiger de faux avis est une pratique commerciale trompeuse. Et maintenant ? Les avis consommateurs : un élément central dans l’acte d’achat. Désormais, acheter en ligne est devenu un processus de préparation décomposé en plusieurs étapes. Dans cet article, on s’attardera sur la phase en amont de l’acte d’achat en se concentrant essentiellement sur l’impact des avis et commentaires laissés à propos d’un produit ou d’une marque. C’est un fait, les avis des internautes sont dorénavant très influents dans le monde de l’e-commerce et essentiels lors de la décision d’achat.
Ce phénomène semble véritablement s’amplifier avec la possibilité quasi permanente de laisser des commentaires via les réseaux sociaux, les forums et divers blogs. D’après cette infographie, 90% des internautes lisent les avis de consommateurs (contre seulement 57 % il y a 3 ans) et 61% d’entre eux y passent entre 5 et 30 minutes. Lecteurs avertis d’e-commerçons, vous avez donc le pouvoir d’influer sur la réputation d’un produit et donc indirectement sur les ventes !
Sources : www.olimeo.com. Trustmarks vital to cross-border shopping. Two-thirds of online shoppers say that a trustmark is important or very important for them if they are considering a purchase from a company that is based abroad, according to research by Trusted Shops, Europe’s market leader for the accreditation of online shops. In a survey of more than 5,000 online users from the UK, Germany, France, Spain and Poland, nearly half (46 per cent) said that a trustmark was very important when shopping in a foreign online store; only a handful said not important at all (three per cent), unimportant (four per cent) or negligible (seven per cent).. Trusted Shops provides a Europe-wide trustmark that allows retailers to expand their markets into new countries without having to ensure a strong physical footprint in those areas. At the same time, consumers can also access a wider range of products by shopping with confidence from non-local European retailers.
Ten Golden Rules | European Consumer Centre Germany. It often happens that foreign websites request you to pay the price of the product in advance, and accept neither payment by check nor on delivery, but only payment by bank transfer or credit card. In order to avoid extra costs when transferring money abroad, please make sure to use the international bank details (IBAN and BIC). Pay only by credit card if you are on a secure website (identified by a padlock icon in the browser window and by the letter “s” after the address header „http“ Also, you should never send your credit card control number (the three-digit security code printed in the signature field on the back of your credit card) to the trader, but only enter it in the appropriate field on the secure online payment form.
Please note: For Internet transactions, it can be very useful to have an additional credit card which has a low credit limit. Then, the risk is limited to a certain amount! Beware of transactions via money transfer services to unknown recipients! Les avis de consommateurs, la nouvelle donne pour le e-commerce. Prévue pour la fin de 2012, la norme portée par le groupe AFNOR sur la régulation des avis se fait de plus en plus précise : l’objectif est clairement défini : il faut fiabiliser ces témoignages. Pour cela, il sera mis en place des outils de collectes et de traitements, afin de pouvoir modérer et juger de la pertinence de l’information retranscrite. Mais au-delà de ça, il sera mis en place toute une réglementation visant à créer une réelle norme dans le dépôt d’avis. Travaillant de façon journalière avec les comparateurs de prix, nous connaissons la valeur et la puissance des avis clients.
Un point essentiel : L’identification de l’auteur Selon une étude Testntrust, plus de 75% des internautes n’ont pas confiance en la fiabilité des avis clients, qui sont le plus souvent déposés anonymement. C’est pour lutter contre cette crainte mais aussi pour supprimer la dérive de création de faux avis que la norme AFNOR souhaite avant tout mettre en avant l’identification de l’auteur. Source : 1. Which e-commerce trustmarks are most effective? The effectiveness of trustmarks on e-commerce sites depends on customer recognition of the logo, meaning that they are almost useless if you use a lesser known provider. Stats from Actual Insights suggest that just a handful of trustmark logos are actually recognised by consumers. Indeed, 76% of survey respondents had not purchased something because they hadn't recognised the logo. The study tested the responses of users to 20 different trustmark logos: Customers recognised several of the logos, but the most well-known were: McAfee (79%) Verisign (76%) Paypal (72%) BBB (37%)TRUSTe (28%)Respondents were asked which single logo gave them most reassurance, and the three most recognised ones are clear winners here: The results showed a chasm between the top three and the rest: PayPal (29%)Verisign (25%) McAfee (23%) BBB (7%)TRUSTe (3%) The survey (of 150 mainly US respondents) which accompanied the Usabilia test also reveals much about consumer attitudes to trustmarks.
Provide user reviews. Global Internet Security: Changes To The Most Recognized Website Security Trust Seal. Most people who browse the internet are familiar with the famous VeriSign Trust™ Seal - the most trusted and most widely displayed and recognized trust seal in the world. However, with the Symantec™ acquisition of VeriSign® in August 2010 and the subsequent transitioning of current VeriSign® offerings into Symantec™’s Norton™ security products family - The most recognized website trust seal in the world is set to undergo a total rebranding.
How Will The VeriSign® Trust Seal Change? The popular and trusted VeriSign® check-mark will be combined with Norton™, one of the most valued names in technology protection. The VeriSign Trust™ Seal will be renamed the Norton™ Secured Seal with the design of the new seal following the same form as the current seal, keeping the circle and pill-shape - and most importantly - the familiar checkmark. The brand new Norton™ check-mark will be seen across the internet in April 2012 when all VeriSign® seals will automatically update to the Norton™ Secured Seal.