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Optimize your Ads with Split Testing. Optimize your Ads with Split Testing. Les formats publicitaires les plus détestés et les plus acceptés sur mobile et sur desktop. Comment évaluer la crédibilité des messages postés sur les réseaux sociaux ? - Sciencesetavenir.fr. LINGUISTIQUE.

Comment évaluer la crédibilité des messages postés sur les réseaux sociaux ? - Sciencesetavenir.fr

Les réseaux sociaux, amis ou ennemis ? On se souvient du rôle joué par Twitter dans la révolution tunisienne de 2011, mais on a aussi pu observer, plus récemment, que les dynamiques sociales à l'œuvre sur ces plate-formes se montrent parfois délétères : propagation de fausses informations, ou encore de rumeurs en mouvements de panique (notamment en cas de catastrophe naturelle ou d'événement terroriste).

Comment en arrive-t-on à de telles situations ? Pour le savoir, un groupe de chercheurs en informatique du Georgia Institute of Technology (États-Unis) a évalué l'influence qu'a le choix des mots sur la crédibilité perçue d'un message sur les réseaux sociaux. Leur publication est disponible en ligne. Les propos plus nuancés sont moins crédibles Conclusion ? CRITÈRES LINGUISTIQUES. Greater Transparency Through Measurement Partnerships. Today we are providing an update on some of the long-term investments we’re making with our measurement partners.

Greater Transparency Through Measurement Partnerships

From Metrics to Measurement Until now, our FYI posts have focused solely on updates to our metrics. But metrics—like the time recorded on an athlete’s stopwatch—are only valuable if they can be mapped to a larger goal, such as an improved marathon result. 600 Million and Counting. Metrics FYI: Estimated Reach, Streaming Reactions and Graph API. Ce qui se passe quand une campagne est pilotée par la data. La data, tout le monde en parle… mais combien d'annonceurs pratiquent réellement ?

Ce qui se passe quand une campagne est pilotée par la data

La faute à une multitude de possibilités techniques et de nouveaux acteurs qu’il est clé aujourd’hui d’appréhender. Pour y voir plus clair, nous avons rendez-vous avec Vincent Luciani, co-fondateur et directeur général d’Artefact, spécialiste des stratégies et technologies data. Mise en pratique avec le lancement du dernier smartphone phare de Samsung. Le brief Lors du lancement du smartphone Galaxy S7 en mars dernier, Samsung a souhaité mettre en place une vaste campagne digitale. EBG. Tendances social media 2017 en 2 minutes. En un peu plus de 2 minutes, le cabinet d’études énumère les 10 tendances structurantes pour l’année à venir : Tendances Social Media 2017 par Kantar Media Les 10 tendances annoncées par Kantar sont donc les suivantes :

Tendances social media 2017 en 2 minutes

Facebook Announces Analytics for Messenger Bots, Tests Rooms in Messenger. Pushing ahead with their efforts to evolve Messenger into an eCommerce and brand engagement platform, Facebook has today announced the introduction of new analytics tools for Messenger Bots in order to provide more insight for bot makers and brands, helping streamline and improve the bot connection process.

Facebook Announces Analytics for Messenger Bots, Tests Rooms in Messenger

An extension of Facebook’s Analytics for Apps tool, the new bot insights will give brands access to information on messages sent and received via their bots and data on people who’ve blocked or unblocked your app based on bot interactions. “In addition, you’ll have access to aggregated and anonymized demographic reports such as age, gender, education, interests, country, language, and much more to help you better understand who’s engaging with your bots.”

GraphyStories : un outil puissant pour prévoir quels contenus seront viraux. Le contenu visuel , une aide précieuse pour la recherche prédictive. Le contenu partagé sur le web est de plus en plus visuel.

Le contenu visuel , une aide précieuse pour la recherche prédictive

La prise de pouvoir de l'image sur le texte est en marche et les marques doivent apprendre à s'en servir pour prédire le futur et décider des meilleures stratégies marketing. Une étude du cabinet Altimeter évoque la problématique. Le mois dernier en toute discrétion, Google s'offrait un cadeau de Noël avant l'heure en rachetant la start-up, Undecidable Labs, spécialisée dans la monétisation par l'achat des recherches en ligne.

Like by smiling? Facebook acquires emotion detection startup FacioMetrics. Facebook could one day build facial gesture controls for its app thanks to the acquisition of a Carnegie Mellon University spinoff company called FacioMetrics.

Like by smiling? Facebook acquires emotion detection startup FacioMetrics

The startup made an app called Intraface that could detect seven different emotions in people’s faces, but it’s been removed from the app stores. The acquisition aligns with a surprising nugget of information Facebook slipped into a 32-bullet point briefing sent to TechCrunch this month. Regarding its plans for applying its artificial intelligence research, Facebook wrote (emphasis mine): An Update on Metrics and Reporting. Today we’re updating our metrics to give our partners and the industry more clarity and confidence about the insights we provide.

An Update on Metrics and Reporting

We know that having access to reliable metrics is important to the millions of partners who use our services to grow their businesses. As our products evolve to meet the needs of the people and businesses that use them, our metrics will also evolve. Our goal going forward is to communicate more regularly about our metrics, so that our partners can focus on doing what they do best — serving their customers — with the best insights possible. Increased Third-Party Verification We believe strongly in third-party verification to prove the business value we’re driving for our partners, and we have a long history of working with global industry leaders like comScore, Moat, Nielsen and Integral Ad Science (IAS). We’re now exploring additional third-party reviews to validate the reporting we offer partners. 1) In-product definitions. 2) Through our client teams.

Une étudiante montréalaise perce le marché noir des faux «J'aime» La méthode En collaboration avec trois partenaires, notamment le chercheur en cybersécurité chez GoSecure Olivier Bilodeau, Masarah Paquet-Clouston a injecté dans une douzaine d'ordinateurs loués à travers le monde un virus, Linux/Moose.

Une étudiante montréalaise perce le marché noir des faux «J'aime»

Ces ordinateurs sont devenus des « zombies », des botnets utilisés ensuite par un groupe de pirates non identifiés. Pour l'étudiante en criminologie et bachelière en économie de l'Université de Montréal, ils sont plutôt devenus des « pots de miel » qui ont permis d'intercepter ces pirates et de mieux comprendre leur méthode. Communications mystérieuses. Why Brand Loyalty Hinges on Social Media Engagement.

Ask any marketer who their ideal customer is, and most will tell you the same thing: a loyal one.

Why Brand Loyalty Hinges on Social Media Engagement

This is because, as we all know, keeping customers is more cost-effective and efficient than finding new ones. However, the concept of brand loyalty is often difficult to pinpoint, much less cultivate. In order to achieve brand loyalty, one must first understand what it really means. What is brand loyalty? Brand loyalty is partiality toward one particular business or product over a competitor. In the past, loyalty grew solely from a love of a product. Facebook Analytics for Apps Now Supports Messenger Bots; FbStart Program Welcomes Bot Developers. If you still think chat bots for Messenger are a passing fad, think again: Facebook announced Monday that Analytics for Apps now support bots, and bot developers are welcome in its FbStart program. Chat bots for Messenger debuted as part of the social network’s introduction of Messenger Platform at F8 in April, and Sridharan Ramanathan said in a blog post that more than 34,000 bots have been created for the messaging application since then.

Ramanathan said the addition of support for bots to Facebook’s Analytics for Apps marks the first “analytics solution for bots in the industry to provide actionable insights and transparency,” adding: Instagram Stories now lets you add mentions, URLs and Boomerangs. Remember when Instagram Stories launched, and everyone thought it was pretty much just like Snapchat? Well, that’s about to change. It might have started off as a straight up clone of that other ephemeral social network, but today it’s getting an update that turns it into something more of its own — and that’s exciting. The changes are an interesting move to integrate the app more with Instagram’s ecosystem, and giving users more freedom when creating their stories. Boomerang About a year ago, Instagram launched Boomerang, a quirky app to create looping one-second videos and easily share them to your friends. What a Shrinking Social Media Landscape Means for Influencers and Marketers. What a Shrinking Social Media Landscape Means for Influencers and Marketers On October 27th, Vine announced it would officially be shutting down operations.

It was a sad day in social media, but not necessarily an unexpected one. LinkedIn Sponsored InMail Now Available on Self-Serve Basis via Campaign Manager. LinkedIn announced Wednesday that Sponsored InMail is now available to all advertisers via its Campaign Manager. Sponsored InMail joins Sponsored Content and text ads as self-serve advertising products that can be created via Campaign Manager. Product manager Vasudha Mithal said in a blog post that Sponsored InMail enables advertisers to engage their target audiences “in a personalized, direct and meaningful way,” adding that the feature allows brands to: Personalize your outreach to prospects: Sponsored InMail is a great channel for marketers to easily craft relevant messages without restrictive character counts.Drive conversions with mobile-optimized features: Generate leads with a persistent call-to-action button on mobile and desktop.

And our responsive design ensures your message looks great on any screen, large or small.Reach members when they’re most engaged: With real-time delivery, Sponsored InMail messages are only delivered when members are active on LinkedIn. Now you can Facebook Live with Prisma's art filters - The Verge. Facebook Testing Business Page Templates. Facebook is currently running a test of new templates for business Pages. Jewelry brand Daisy London is letting teens vote on what to make next. Trends these days spread at lightning speed, greased along by social media.

This can cause confusion for many retailers trying to anticipate what their customers want next. For Daisy London, a U.K. jewelry brand, it gets downright frustrating. “It’s so hard to know what customers want now. Everything happens so incredibly quickly,” said marketing manager Kiran Mistry. The Truth About Facebook Topic Data - Jason Falls. Facebook Topic Data has been a hot button issue in the social listening space of late.

YouTube launches new community tools to keep pace with Facebook Live. YouTube has enhanced its comments section with new features which promise to make it easier for creators to build a community and show extra love to their die-hard fans. Now, it’s possible to “pin” comments to the top of a thread. This can be used by creators to highlight comments they feel are especially insightful or funny. Avec Dashboard, Twitter veut offrir des outils CRM aux grands groupes. Le réseau social de Jack Dorsey propose désormais aux marques d’adresser des «messages de bienvenue» ainsi que des «réponses rapides» à leurs consommateurs via la messagerie privée du site de microblogging. Ces fonctionnalités sont accessibles sur Dashboard, service lancé par Twitter en juin dernier dont le but initial était d'aider les TPE et les PME.

Dashboard est de plus en plus utile aux grands groupes dans la mesure où ils sont confrontés à une multiplication de contacts clients sur Twitter. Evernote, PizzaHut, Airbnb et Spotify figurent parmi les premiers utilisateurs des deux nouvelles fonctionnalités de CRM proposées par Twitter. Facebook forces Admiral to pull plan to price car insurance based on posts. Admiral has been forced to pull a new initiative that used Facebook to analyse the personalities of car owners and set the price of their insurance after the social media site blocked it. Admiral was due to launch firstcarquote officially on Wednesday but delayed it with just two hours to go. Facebook said protecting the privacy of its users was of the utmost importance to it and it had clear guidelines about how information obtained from the site should be used. Section 3.15 of Facebook’s platform policy states that the social media site’s data should not be used to “make decisions about eligibility, including whether to approve or reject an application or how much interest to charge on a loan”.

Admiral said it would now launch firstcarquote with “reduced functionality” after talks with Facebook. Jack Threads. Twitter : des réponses automatiques et des messages prédéfinis pour faciliter le SAV. Lessons from Becoming a Data-Driven Organization. Chapter 1. [détox] Polygraph.cool, l'art de manier les data pour informer. Polygraph.cool est, comme son nom de domaine l’indique, un site d’informations vraiment cool qui raconte l’histoire ou les histoires autrement à partir de milliers de données open source. Nouvel épisode de [détox] dans lequel nous continuons d’explorer l’univers des médias qui proposent une façon différente, originale, décalée de suivre l’actualité. Aujourd’hui, nous allons nous intéresser au site Polygraph.cool qui traite l’actualité en exploitant les données, souvent statistiques, disponibles gratuitement sur la toile.

Que va faire Facebook de la data de Whatsapp ? Le groupe de Mark Zuckerberg pourrait construire une plateforme de marketing relationnel très puissante sur mobile, selon les experts interrogés par le JDN. Facebook est donc passé à l'acte. Après avoir laissé Whatsapp se développer tranquillement dans son coin, le groupe de Mark Zuckerberg s'est décidé à justifier les 19 milliards de dollars dépensés en février 2014. Il collecte, depuis fin août 2016 et le changement des conditions de confidentialité de l'application de messagerie instantanée, certaines données relatives aux utilisateurs : leur nom et leur numéro de téléphone.

Mastercard users will soon be able to manage their accounts over Facebook Messenger. Mastercard account holders will soon be able to check on their accounts, track their spending, review past purchases and more right in Facebook Messenger. Emojis et social media : le mariage parfait - Social Media Pro. The Value of Paid Social. Instagram appears to be testing live video - The Verge. Seeking Alpha, le réseau social qui veut concurrencer les analystes, Marchés Financiers. Facebook now lets you order food and buy movie tickets in-app. Scheduling a Live Broadcast Via the Live API. «Marketplace», LeBonCoin version Facebook. Facebook fights Messenger spam with Asimov’s three rules of bots. 8 awesome examples of extra to-dos for better content distribution. Instagram for Business. Storm it : un outil gratuit pour créer automatiquement des séries de tweets. Free Website Monitoring Tool with Unlimited Email and Text Alerts.

Vidéos à 360° sur Facebook : un mode Guide et des heatmaps pour mieux les analyser. 3 innovative ways we could soon store the world's data. Are Emojis and Chatbots the Future of Customer Engagement? With Instagram’s Algorithm Change, Brands Must Double-Down. Facebook Messenger suggests what to talk about with “Conversation Topics” feature.