Pinterest steeds geschikter voor marketingdoeleinden. Deze gastblogpost is geschreven door Ernst Jan Bos (@ErnstJanBos) en Suzanne Wartenbergh (@ScubaSuus).
Pinterest heeft een nieuwe look Pinterest rolt op dit moment een nieuwe look uit. Op zich hoeft dat niet veel te betekenen, maar door de nieuwe look en de daarbij behorende functies zijn er meer mogelijkheden voor bedrijven gekomen om het in te zetten voor marketing. De nieuwe look ziet er in het algemeen zo uit: In eerste instantie zijn er geen schokkende veranderingen. Links bovenin, naast het zoekvak, staat nu wat eerder in het midden stond onder de naam Pinterest. Blog.hubspot.com/blog/tabid/6307/bid/33845/8-real-life-examples-of-engaging-pinterest-contests?source=Blog_Email_%5B8%20Real-Life%20Examples%5D. Why Brand Managers Need to Take an Interest in Pinterest. Two days ago I told you Why Women Are the Most Powerful Brand Ambassadors In the World.
Well consider this a follow up... you'll see what I mean. The person who makes the majority of household purchasing decisions has developed an affinity for the latest and greatest social media platform, Pinterest. And brand managers and brand marketers would be very wise to take note. Earlier this year I wrote about the findings of a study done by the CMO Council and Lithium which revealed a major disconnect between Between Brands And Consumers In Social Media. That particular study showed that the reason consumers follow a give brand via social media is decidedly different than why brands think they follow them in the first place. Brand managers and brand marketers would be doing themselves a favor by reading that article if they have not done as of yet for the findings are quite telling. You know, the same folks who: You get the point–or at least you’d better. To quote Kenny Banya, How Pinterest Is Becoming the Next Big Thing in Social Media for Business. Move over Facebook, Twitter and Google+.
Another social media site is stepping up as a valuable marketing tool for businesses. Pinterest, an online bulletin board for your favorite images, launched in 2010 and is already experiencing wild growth. The site registered more than 7 million unique visitors in December, up from 1.6 million in September. And it's driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined, according to a recent report from Cambridge, Mass. -based content-sharing site Shareaholic. Why should small businesses care? Brides-to-be can pin pictures of different wedding dresses to review, and people shopping for a new car can pin images of their options. Here's a look at why some business owners -- particularly retailers -- might want to seriously consider starting a business profile on Pinterest now.