LinkedIn belangrijker dan Facebook in onderzoek onder 3.000 social media gebruikers | Internetmarketing. Study: LinkedIn top social media site for journalists. When 92 percent of journalists have a LinkedIn account, there has to be a good reason. There is, and business leaders, representatives and PR pros should pay attention. A new survey from Arketi Group found that the percent of journalists on LinkedIn has increased from 85 percent in 2009. Why? LinkedIn provides an easy way for reporters to connect with sources.
"It comes as no surprise more BtoB journalists are participating in social media sites, especially LinkedIn," Mike Neumeier, principal of Arketi Group, says, "LinkedIn provides an online outlet for them to connect with industry sources, find story leads and build their professional networks. " While more journalists are on LinkedIn than any other social network, they have increased their presence on other networks, too. What do all of these numbers mean for you? LinkedIn. For Journalists. Sign In. Sign In. LinkedIn for journalists: 5 reasons to shoot for 500+ connections. This post is part 2 in a series, Social Media for Journalists. There’s one thing I expect to see on every journalist’s LinkedIn page: Journalism is one of the few professions where hitting LinkedIn’s 500+ connection threshold should be part of the job description.
That’s because, as with professionals in a handful of other fields (h.r., real estate sales), journalists live or die by the breadth of their network. This doesn’t mean that a journalist with fewer than 500 connections should stay off of LinkedIn: a journalist without a LinkedIn profile is an even more anachronistic creature. Rather, it means that you should focus on building your LinkedIn network so that you can use it in the following ways: Finding experts: If you have a decent-sized LinkedIn network, you can use it to quickly find and contact experts in just about any field.
Convinced?