The charity-people Daily. Nonprofit Tech 2.0. 4 Ways the National Wildlife Federation is Using Location to Inc. Frank Barry, manager of professional services at Blackbaud and blogger at NetWits ThinkTank, helps non-profits use the Internet for digital communication, social media, and fundraising so they can focus on making a true impact and achieving their mission.
While many non-profits are embracing social media for fundraising, the National Wildlife Federation (NWF) has found social media to be essential for bringing value to its members, raising public awareness, and building community online. As the United States’ largest non-profit conservation, education and advocacy organization, with over four million members, NWF relies on recurring membership revenue to create change in the world. Social media helps NWF create this change by encouraging staff to personally communicate and engage individual members, new supporters, and wildlife lovers on a regular basis. Danielle Brigida (a.k.a. Five Business Tech Blogs That Nonprofits Should Read « Nonprofit Tech 2.0.