Mobile

U.S. Teen Mobile Report: Calling Yesterday, Texting Today, Using Apps Tomorrow. If it seems like American teens are texting all the time, it’s probably because on average they’re sending or receiving 3,339 texts a month.

That’s more than six per every hour they're awake – an 8 percent jump from last year. Using recent data from monthly cell phone bills of more than 60,000 mobile subscribers as well as survey data from over 3,000 teens, The Nielsen Company analyzed mobile usage data among teens in the United States for the second quarter of 2010 (April 2010 – June 2010). No one texts more than teens (age 13-17), especially teen females, who send and receive an average of 4,050 texts per month.

Teen males also outpace other male age groups, sending and receiving an average of 2,539 texts. Young adults (age 18-24) come in a distant second, exchanging 1,630 texts per month (a comparatively meager three texts per hour). Number One Reason for Getting a Phone? Texting is Easier and Faster than Voice Calls All of this texting activity has come at the expense of voice. New Study Shows the Mobile Web Will Rule by 2015 [STATS]

In a dense, 87-page report, Morgan Stanley analysts have charted the most important online trends and predicted the future of the Internet.

In addition to forecasting more online shopping and showing the geographical distribution of Internet users, the study also shows a dramatic shift toward mobile web use. Including devices such as the Kindle, the iPhone and other smartphones, web-enabled tablets, GPS systems, video games and wireless home appliances, the growth of the mobile web has been exponential — and we're still just at the beginning of this cycle. Morgan Stanley's analysts believe that, based on the current rate of change and adoption, the mobile web will be bigger than desktop Internet use by 2015. The mobile wealth creation/destruction cycle is in its earliest stages. And speaking of coverage, global 3G penetration is expected to hit 21% this year.

Finally, mobile e-commerce is ramping up faster than online e-commerce, now making up 4% of total retail sales. Teens and Their Mobile Phones. This post was written by Jenny Urbano, our Social Media Manager.

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For contest rules, and how to enter, please visit our post in the Generation Demandforce Community here. Good luck!