Regular Practice’s tactile identity system for ARC fuses modern expression with geographic legacy — The Brand Identity. London-based design studio Regular Practice have crafted the comprehensive, tactile identity for London-operating, Painswick and Padstow-based hotelier ARC – a new initiative from the design studio’s long-time collaborators and architects, Parti Studio. Elegant and effortless, the identity reflects the countryside retreats that ARC offer, including two up-to-30-people homes.
Beyond the in-person spaces, ARC also sought to reimagine how one books getaways through their customisable ‘ARC Lobby’ booking system – a wholly original digital build that illustrates the company’s forward-thinking approach. With each of the sites completely decked out with the latest luxuries, technologies and amenities, Regular Practice sought to curate subtly, engaging typographic moments throughout the spaces, developing printed packaging, clothing and physical ephemera – each element of which focuses uniquely around the specific location, alongside the bespoke serif wordmark.
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