Story(telling), (selling) or (positioning)? If you’ve been through the “friend of a new parent” experience, you understand that whipping out the baby photos and pouring lovingly over every pore and cowlick on the little cherub’s head is great for 2 minutes. 10 minutes tops, depending on your tolerance level. A 30 minute PowerPoint presentation on the subject and you are reassessing your friendship status. This is a valuable lesson in storytelling. This man does not care how cute your baby is – or how much you love her. Whether you’re a project or product lead at a company, an entrepreneur or first time CEO at a start-up, you want to bring your baby to life.
And you understand the need and value of effective storytelling to do this. You have to tell a compelling story, but most product managers and entrepreneurs get stuck on - how? To get the story right – to bring your baby to life – you have to understand two things. 1. 2. I’ve covered understanding what they care about in rule #1 know what you want to achieve. Compress the X axis.