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Content Marketing and Social Media Marketing

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Year End Marketing Trend Report in Asia 2015. ‘A bow, handshake, smile, eye to eye contact are just as important as the business itself’ said Judy Caroll in an article Expanding Business in Asia 2016.

Year End Marketing Trend Report in Asia 2015

Asia has always been known for their rich culture and tradition that never get carried away by trends even in business they are very particular in their beliefs and they value real relationship more than ever but this does not necessarily mean that they would disregard changes that will improve their business. According to forrester.com, B2C marketers in China are increasingly investing in social marketing and expect great returns but face the challenge of determining the right social marketing strategies and tactics. Read more..

Lead Generation and Appointment Setting

Softship Services. Softship Solutions Software. SEO and Telemarketing. Online Marketing Guide - Dealing with Negative Feedback on Social MediaB2B Lead Generation, Appointment Setting, Telemarketing. The old adage “You can’t please everyone” holds true even in the world of social media marketing and lead generation.

Online Marketing Guide - Dealing with Negative Feedback on Social MediaB2B Lead Generation, Appointment Setting, Telemarketing

Negative feedback is part of any online culture, and it’s something that’s almost inevitable, especially for a business. Social networking sites such as Facebook, Twitter and LinkedIn are pretty much an open channel for voicing out sentiments and grievances, and there’s practically no way to stop them. The only way to handle these criticisms is to deal with them fair and square, with a delicate balance of addressing your audience’s concerns while at the same time protecting of your business’s reputation. Consider these pointers on how to effectively counter negative feedback: Be nimble and quick. Inform, not lecture. But take control. Never antagonize. Act and follow-up. How Lead Generation Blogs can help you Market your BusinessB2B Lead Generation, Appointment Setting, Telemarketing. Blogs that are intended for business do not exist solely for the purpose of posting relevant information for customers.

How Lead Generation Blogs can help you Market your BusinessB2B Lead Generation, Appointment Setting, Telemarketing

They also help in making other people within and outside the industry that such a business like yours exists. In short, lead generation. There are two basic ways to achieve that: one is by making your blog ‘searchable’ through search engines, thus potentially introducing your site to a new audience; and two, by making your blog content viral and shareable so that more people would be made aware of your blog and ultimately, your brand.

But aside from those things, B2B lead generation blogs can offer other incentives for online marketers, and even for those whose business are entirely offline, as enumerated in a post at Entrepreneur.com. Below is an excerpt: A blog can position you even more as an expert. Content Marketing: Targeting 5 Types of B2B BuyersB2B Lead Generation, Appointment Setting, Telemarketing. As it turns out, B2B content marketing is not a one-size-fits-all platform.

Content Marketing: Targeting 5 Types of B2B BuyersB2B Lead Generation, Appointment Setting, Telemarketing

The substance of the content piece, as well as the manner by which it is delivered, can be a crucial factor in the depth of influence among its readers, especially for B2B buyers. Content Marketing: Targeting 5 Types of B2B BuyersB2B Lead Generation, Appointment Setting, Telemarketing. Be a successful B2B Blogger: 7 Principles to digestB2B Lead Generation, Appointment Setting, Telemarketing. Building a blog is easy.

Be a successful B2B Blogger: 7 Principles to digestB2B Lead Generation, Appointment Setting, Telemarketing

Being successful at it is not. But what makes a blog successful? In the world of B2B lead generation, successful blogging means generating traffic – not just any traffic, but ones that eventually turn into sales opportunities. In short, a blog should be able to attract the right kind of people, with the right intentions. Consider this excerpt from a post by Eric Siu, CEO of a San Fransisco-based digital marketing firm. 1. Building a blog is not easy, and requires a huge amount of effort to reach a tipping point. 2. The blogs that grew the fastest leveraged this phenomenon and used it to become more effective. 3.

Timing plays a key role in the equation of success, and it’s evident when we look at the most successful blogs of today. 4. When analyzing the highest traffic and most-linked to pages on successful blogs, it became clear that very rarely were the most successful articles viral hits. 5. 6. What this is really referring to is the power of compounding. 7. Content Marketing Tip: How to make fascinating Case Studies. Traditional marketing has always involved the production of case studies to highlight the benefits (or counter-benefits) of a product, a concept, or a practice to a target market.

Content Marketing Tip: How to make fascinating Case Studies

But for a while, especially during the birth of the public world wide web, the use of case studies have slightly declined, mainly due to the preference over blogs and ‘personalized’ articles. Recently, though, many have seen the resurgence of case studies – now in PDF form instead of glossy papers – in the online marketing sphere. They’ve rediscovered the potential of compelling case studies in positioning a product or a brand in the awareness of the desired audiences. 6 Elements that your Content Marketing Strategy should possess.

Every campaign requires a strategy.

6 Elements that your Content Marketing Strategy should possess

But not just any strategy – it should be well-rounded enough to initiate and sustain progress from start to finish. Some marketers think they only need to lay out a couple of bullet points and everything’s done. A marketing strategy, particularly one that thrives on content creation and distribution, needs to be carefully planned to ensure that your content not only effectively conveys a good message, but is also compelling enough to drive readers to perform an action. The Content Marketing Institute suggests 6 crucial elements that need to be present in your content marketing strategy: 1. The key to effective content marketing is to be sharply focused. 2. Regardless of who your target buyers are, it’s going to be virtually impossible to create content that resonates with them until you understand the unique context of their situation. 3. 4. 5. 6.

Read the full article at 6 Key Elements of an Effective B2B Content Marketing Strategy. Social Media Facts you probably missedB2B Lead Generation, Appointment Setting, Telemarketing. Transforming Site Visitors into B2B Leads: How to Make it EasyB2B Lead Generation, Appointment Setting, Telemarketing. 3 Questions to Ask before pulling the plug on Social Media MarketingB2B Lead Generation, Appointment Setting, Telemarketing. How To Make Social Media In Australia Generate Better B2B LeadsB2B Lead Generation, Appointment Setting, Telemarketing.

4 Alternative Ways to Drive Traffic to your Site (aside from Blogging)B2B Lead Generation, Appointment Setting, Telemarketing. There’s a truth that every online content marketer has to face: you can’t depend on blogging all the time.

4 Alternative Ways to Drive Traffic to your Site (aside from Blogging)B2B Lead Generation, Appointment Setting, Telemarketing

B2B Lead Engagement: How to get more Website Response. Most of the time, when B2B leads are in the market for purchasing products or acquiring services for their company, they would search for it on Google and end up visiting several websites in the process.

B2B Lead Engagement: How to get more Website Response

SEO and Social Media Marketing: A Winning Combo for SMBs? From a logical standpoint, it’s difficult to see SEO and social media marketing in the same boat.

SEO and Social Media Marketing: A Winning Combo for SMBs?

Search marketing is more inclined towards keywords and algorithm, while social is, well, social. But apparently, these two can be integrated to make the most out of content creation, distribution and discovery, particularly for small to midsized businesses (SMBs) that aspire to increase their online presence. According to an Ascend2 report: The most effective SEO tactics for top performers are creating original content (55% vs. 33%), updating website content (43% vs. 42%) and keyword management (42% vs. 29%).The most difficult SEO tactics for those with inferior strategies are external link building (40%), creating original content (40%), keyword management (35%) and social media integration (34%).The most useful metrics for tracking and analyzing SEO performance, across the board, are conversion rate, website visitor traffic and trends, engagement, and search rankings by keyword. How to generate more traffic from your B2B Social Media Campaigns.

Social media is tricky. It can either give you an awful lot of traffic or it can cause long term damage to your reputation. While some marketers are still on the fence with regards to social media’s true power, it cannot be denied that it inherently possesses the potential to brand a business with almost unlimited reach. And reach is what marketing is all about. Don’t Bore Your Prospects to Death with your B2B Social Media Posts. Have you ever visited a business-to-consumer (B2C) page on Facebook, Twitter or Pinterest?

These pages are usually fun and entertaining, because they can pretty much post anything that’s trivial or funny or just plain attractive. Consumers don’t really demand for things that dwell so much on the product. Make People Click: Tips to make your web content interesting. Everyday there are more than 2 million blog posts published, 294 Billion emails sent, 250 million photos uploaded, and 860,000 hours of YouTube videos uploaded. Think of these godlike statistics of interactions happening in the Web everyday as you write down your own blog or upload a picture and video, probably you’ll start wondering how people will ever notice your web contents.

How to make people click? This question is perhaps buzzing in your head.