One small step for Baumgartner, one giant pitfall for TV networks. WINNERS TO WATCH: 10 Stellar Branded YouTube Channels. By: Marketwire+Sysomos and CommPRO.biz If a picture is worth a thousand words, then a video is likely worth a million. And some of the YouTube accounts on this list have seen that many, and more, views. That’s a testament to the power of images in telling compelling stories, building brands and driving social sharing online.
In fact, online video is the perfect marriage of social media and compelling content. What makes a YouTube channel different than, say, TV ads? With that mind, here are some standouts exhibiting best practices for your viewing pleasure. You may also be interested in... Kevin Allocca: Why videos go viral. Coca Cola Content 2020 Part Two. Coca Cola Content 2020 Part One. 7 Ways to Use YouTube in Your Business. Though Facebook and Twitter were the leading social networks that swept through the business world in year 2010, in 2011 YouTube continues to be the most valuable video marketing and advertising tool for businesses of all sizes. By far the web’s largest and most popular online video archive, YouTube offers fantastic opportunities for a business to show off its expertise, share knowledge, market products and connect with customers, colleagues and prospects.
Here are 7 ways to use YouTube as an effective business tool. A YouTube Channel for Your Business While it sounds like an obvious first step, I’ve come across many businesses that upload tons of videos on YouTube but don’t even create a channel for themselves. Having a dedicated channel gets your business a lot of exposure and provides an innovative medium for you to keep your followers updated on your new offerings. Tag your videos It’s crucial to tag your videos with the right set of keywords. Soft sell your videos Playlists.