Social Currency 2012 Report. The Impact of Social Currency on Brands and Businessesby Erich Joachimsthaler Vivaldi Partners Group Founder and CEO Erich Joachimsthaler gives a webinar on the impact of Social Currency as it affects brands and businesses.
Social Currency dimension "Conversation"by VivaldiPartnersGroup. Who Are the Real Online Influencers? [INFOGRAPHIC] As the web's capacity for pageviews increases, marketers are becoming less interested in reaching as many people as possible, and more interested in reaching the right people.
![Who Are the Real Online Influencers? [INFOGRAPHIC]](http://cdn.pearltrees.com/s/pic/th/online-influencers-infographic-135574418)
According to Deanna Brown, the CEO of Federated Media, that's why context is so important — the ability serve high volumes of advertising continues to expand, but the real value for a brand is to surround its message with the right context so that it reaches the most influential people among customers. Yet, while most marketers agree that reaching influencers is important, they question how to measure influence and how to determine the most influential people online in the first place. Vivaldi Partners Group.