If you believe the news, the future of the economy is in the hands of President Obama, Chairman Bernanke of the Federal Reserve, Prime Minister Cameron in Britain, Italian and Greek debt, the G5, BRIC, and everyone else but us. The lead storyline is that until they do the right thing, nothing is going to get better. If you believe the economists, the well-being of our economy is best measured by looking at the GDP (how much money changes hands), factory inventories, new housing starts, retail sales figures, capital equipment backorders, the consumer confidence index, and of course, the big one, the percentage of Americans unemployed.
Marketers don’t always have it so easy (wait ... do we ever ?). Summer months are notoriously slow, holidays are difficult to work around, and even weekends take away from the steady flow of leads you want to generate. So how do you push past these obstacles and keep your marketing going strong through the rough patches on your calendar ?
Luna Jaffe, CFP