How to put the awe into awesome. “TGIF — Thank God I’m Fabulous” – unknown “Whenever you find yourself on the side of the majority, it’s time to pause and reflect.” – Mark Twain All over the web, it seems, there is a call to Be Awesome. (One of the most recent is Johnny Truant’s new free ebook HOW TO BE LEGENDARY — perhaps using the word ‘legendary’ because ‘awesome’ has been pummeled to death — and it’s good. You should read it.) What does it actually mean, to be awesome? To inspire awe. And my favorite definition of ‘awe’ is Jane McGonigal’s, from REALITY IS BROKEN: “Awe is what we feel when we recognize that we’re in the presence of something bigger than ourselves. She’s talking about meaning. Meaning is about making a difference, about doing something that actually matters, that has resonance in the world beyond our own little lives.
Meaning is about connecting our daily actions to “something bigger than ourselves”. “Our ability to feel awe,” writes McGonigal, We hunger for purpose and meaning. Awe broadens your perspective. 4 Killer Techniques for Engaging Staff Videos. IBM Embraces Web Video As A Vital Internal Communication Tool. Here at ReelSEO, we're interested in pretty much anything to do with video: video production, video equipment, video marketing, or even video conversion rates for e-commerce. We're kind of obsessed with video. And it seems like maybe IBM is starting to get obsessed with video too.
Today IBM released some pretty interesting case study data regarding their use of video for business purposes, and it's compelling stuff, so I wanted to share. The case study can be found over at vzaar, which is the primary platform IBM uses for their video. The entire thing begins with a great quote from Mark Leaser, who is the Worldwide Offerings Manager for IBM Software Services for Lotus—which is the specific division of IBM that is profiled in the case study: "No more long, cumbersome marketing documents - no more boring presentations. That's a pretty positive quote.
Leaser's division is employing video for everything from internal training and staff meetings to screen capture and external marketing. 1. 2. Now Playing on the Intranet: Video for Internal Communications. Internal communications (IC) professionals are always looking for ways to get time-strapped employees to pay attention to company news. The rise of the intranet a decade ago made it easier for IC teams to distribute information – eliminating many in-person meetings, handouts, and emails – but getting users to regularly log onto these systems proved challenging.
Today, enterprise social media tools have turned internal communications into a two-way dialogue, allowing employees to participate in discussions, share ideas, and ask questions. But these new social platforms still suffer from “logon fatigue” – with many employees too busy to regularly check in. One of the best ways communicators have found to get people’s attention is video. When faced with the choice of reading through long documents or watching a short video, employees almost always choose the later, says David Jackel, partner at Boston-based corporate video production company Shave Media.
Many Uses for Video Engaging. Video on the rise for employee communications - Digital Signage Solutions | MediaTile. One of digital signage's greatest strengths is displaying video without any push or pull from the viewer. And this is especially true (and valuable) in corporate communications where often times employees cannot access videos off of an intranet. I picked up on this post from Sean Malone where he states that " the use of video in internal communications is set to rise in the UK . " And this assumption is based on a recent trip he had to the US.
He cites three main reasons that the video production has increased. To his first point, it wasn't that long ago that producing an internal video was a painful task, both professionally AND financially. To his second point, I disagree and still think printed communication still has a vital role in internal communications. given all of the technology available, printed communication is still the one true mobile platform. CW Bulletin Hess. It was a flash mob of sorts, creating a sea of blue.
Adorned in blue T-shirts, 100 employees at SAS headquarters, near Raleigh, North Carolina, gathered for a quick, impromptu video shoot. The goal: to visually show employee pride for the launch of the company’s innovative new Visual Analytics software package. The method: direct employees to form a human “V” and “A” and, on cue, flash colorful posters while shouting, “We are Visual Analytics.” Then the crowd morphed into the letters S-A-S and shouted, “We are SAS!” The technology: a handheld camera operated by a member of the corporate employee communication team.
The result: a simple, one-minute, rapidly edited video posted on the company intranet that generated lots of buzz, thousands of hits, and feelings of pride and belonging among SAS employees worldwide. SAS, widely recognized as one of the best global companies to work for, is one of a growing number of organizations that strategically use video to engage and involve employees.