Fortescue Metals Group Ltd. (7) Content the Foundation of your Social Media Marketing - Tips and Ta... Tagxedo - Word Cloud with Styles. How Percolate Helps Brands Like AmEx And GE Become Always-On Content Publishers. The profession of "online community manager" didn’t really exist until a few years ago.
But now, it’s one of the most important channels brands have to reach consumers through social media--and that’s fast becoming a problem. "For most brands, the community manager is doing everything--all the knowledge about the brand and its content strategy lives inside that person’s head," says Noah Brier. "We’re trying to institutionalize that knowledge, so brands can survive past that single individual. " Enter Percolate, the New York-based startup Brier founded to help brands create and curate content on the web. Rather than leave a brand’s Twitter or Facebook or Tumblr feeds in control of whoever is at the controls on this day or that, Brier has developed a service to streamline and centralize the process of communicating with consumers online--a tool that’s caught the attention of investors and brands alike.
Percolate essentially has created a more efficient workflow for social publishing. Beyond Tools, Marketers Must Focus on Content (Altimeter Report) Marketers, have you ever been in an agency pitch that focuses on the tool and channel and forgets about content?
Or, from the other side of the table, have you ever had a client on the brand side ask you for your Twitter/FacebookPinterest strategy –but doesn’t have anything meaningful to say? Our industry is afflicted with shiny object syndrome, a focus on the new tools, without thinking about the content that will drive it. As we mature and the tools make it easier to share information, companies need to be extra sensitive to the content that will be shared, both that’s created by the brand, and the customer. Altimeter’s latest report by Industry Analyst Rebecca Lieb, takes that topic head on.
This report had a thorough methodology that interviewed over 50 brands, agencies, vendors, and industry experts to find out how the industry is changing. Marketers Confident in Future of Online Video, Social, Mobile What does the future hold? Open Research: Use it, Share it, and We’ll Create More. The CLOUDFinance Daily. 6 Things That Separate Good Content from Great Content - #OMS12. If you are part of the online marketing or content marketing industry you have undoubtably heard of Joe Pulizzi (@juntajoe) and his company the Content Marketing Institute (CMI).
Joe has been a member of the content marketing community for over a decade, and has made it his mission to help brands create quality content and distribute that content through multiple online channels. This was my first time seeing Joe speak and he made it a great interactive experience, and was of course wearing his trademark Orange. I enjoyed the history that Joe shared with the audience as well as his practical tactical tips that can be implemented by an organization of any size. However, I think the true takeaway is determining a way to differentiate yourself from your peers and your competition. A Brief History of Content Marketing Content marketing is not a new concept. “From the days of cave men writing on the walls, brands have been creating stories to sell their product and form a connection.”