B2B Marketing in a Downtown I: Lead Generation and Nurture. Fast forward to 2012, and the global economy is not faring much better.
While bailouts and austerity measures have helped most European countries to keep their heads above water (if only just, in some cases), those same austerity measures, coupled with the threat of a complete or partial collapse of the Eurozone, have dampened spending both by consumers and by businesses. But while the economy has been standing still, there has been a surge in marketing creativity. B2B buying cycles have been getting longer, as buyers become more cautious and more people are being involved in every purchasing decision, marketers and (ahem) marketing automation vendors have had to get much more innovative.
The old days of mass marketing, big industry tradeshows and blanket advertising are long gone – today, B2B marketing is all about getting to know each prospect individually, and providing the right information, advice and guidance to get them ready to buy. Writing for the web training. The Power of a Strong Web Content Strategy. Stop wondering, "What shall I tweet about today?
" and develop a strategy that builds brand consistency, potency of message and more importantly, strategic results. Copywriter and Content Strategist, Sally Bagshaw from Snappy Sentences joins us. Mentioned in episode Listen to more episodes of Social Media for Small Business. Did you enjoy this episode?